Business Details
50+ Years
experience
Your Trusted Fireplace Experts in Milwaukee
Since 1970, The Fireplace has been a family-owned and operated provider of premium hearth products and services in southeastern Wisconsin. Our team of experts specializes in guiding customers to the perfect fireplace, stove, or insert based on their style, budget, and heating needs. With decades of combined experience, we offer comprehensive solutions including product selection, professional installation, and ongoing maintenance. Our commitment to quality extends to outdoor fire features, mantels, and chimney services, ensuring every project meets exacting standards. Recognized for exceptional customer service, we maintain partnerships with leading manufacturers to deliver durable, innovative products.From initial consultation to final installation, our process prioritizes client satisfaction through transparency, expertise, and attention to detail. We serve both residential and commercial clients, enhancing properties with functional, aesthetically pleasing fireplace solutions. Our reputation for reliability and craftsmanship has been built through consistent delivery of superior products and personalized service since our founding.
Services
Fireplace Installation
Stove & Insert Sales
Chimney Maintenance
Outdoor Fire Features
Mantel Customization
Gas Fireplace Repair
Wood Stove Installation
Chimney Sweeping
Fireplace Remodeling
Ventilation Systems
Details
- Year established: 1970
Highlights and features
- Family-owned with 50+ years of local expertise in fireplace solutions
- Comprehensive services from product selection to professional installation
- Certified technicians for gas, wood, and electric fireplace maintenance
- Largest showroom selection in southeastern Wisconsin
- Award-winning customer service with personalized project support
What people say
Excellent service
Professional crew
Great customer service
Quality products
Prompt repairs
Services
Fireplace Installation
Our professional fireplace installation service ensures precise setup for wood, gas, and electric units. Certified technicians follow manufacturer specifications while accommodating custom design preferences. We handle all project phases from initial measurement to final inspection, guaranteeing safe, efficient operation and aesthetic integration with your space.
Chimney Maintenance
Comprehensive chimney services include cleaning, inspection, and repair for wood and gas systems. Our specialists address flue relining, crown restoration, and ventilation optimization using HeatShield-approved materials. Regular maintenance prevents safety hazards while extending system longevity through code-compliant procedures.
Outdoor Fire Features
Transform outdoor spaces with custom fire pits, fire tables, and patio fireplaces. Our designers create weather-resistant installations using premium materials that complement existing architecture. Complete projects include gas line setup, stone veneer application, and safety-compliant construction for year-round enjoyment.
Stove & Insert Sales
We offer a curated selection of wood, gas, and pellet stoves from industry-leading manufacturers. Our experts help choose appropriate heating capacity based on space dimensions and BTU requirements. All units include proper venting components and installation guidance for optimal performance and energy efficiency.
Mantel Customization
Custom mantels and surrounds enhance fireplace aesthetics with options in wood, stone, and metal finishes. Our craftsmen create bespoke designs matching interior decor while maintaining safety clearances. Non-combustible materials ensure compliance with building codes for both traditional and modern installations.
Questions
Do you offer installation services for all fireplace types?
Yes, we install wood, gas, and electric fireplaces including specialty units for commercial applications.
What areas do you service?
We serve southeastern Wisconsin including Milwaukee, Waukesha, Racine, and surrounding counties.
Can you repair existing fireplace units?
Our certified technicians provide maintenance and repair services for all major fireplace brands and models.
Do you have a showroom?
Yes, our Milwaukee location features the region's largest selection of fireplace displays and options.
Are financing options available?
Currently we don't offer direct financing but can provide documentation for third-party financing applications.
How often should chimneys be cleaned?
Annual inspections with bi-annual cleanings recommended for regular fireplace users to maintain safety and efficiency.
