Business Details
50+ Years
experience
Your Trusted Marketing Partner in Milwaukee
Nelson Schmidt is a full-service marketing communications agency dedicated to delivering measurable business outcomes through innovative strategies. With expertise in considered purchase marketing, we bridge the gap between B2B and B2C by leveraging data-driven insights to influence customer buying behaviors. Our global marketing management model combines regional market insights with centralized control, ensuring clients maintain visibility over international campaigns. We pioneered performance-based accountability, aligning our compensation with client success to demonstrate confidence in our ability to convert prospects into customers. Founded in 1971, our agency has evolved alongside market dynamics while maintaining a relentless focus on client-centric results.Our team of specialists in brand strategy, creative development, and digital design collaborates seamlessly to execute integrated campaigns. We emphasize transparency through detailed dashboards that track campaign performance in real time, enabling data-informed optimizations. Our 50-year legacy of serving industry leaders reflects our commitment to solving complex marketing challenges with tailored solutions. By combining creativity with analytical rigor, we help brands navigate long purchase funnels and achieve sustainable growth. Our client partnerships, often spanning multiple years, underscore the trust placed in our ability to deliver consistent, impactful results.
Services
Advertising & Creative Services
Brand Strategy Development
Content Marketing Automation
Digital Design & Development
Experiential Marketing
Public Relations Campaigns
Sales Enablement Programs
Social Media Strategy
Media Planning & Activation
Performance Analytics
Details
- Year established: 1971
Highlights and features
- We pioneered considered purchase marketing strategies for complex B2B/B2C environments
- Our performance-based accountability model aligns compensation with client success metrics
- Global marketing management combines regional insights with centralized campaign control
- 50+ years of experience solving complex marketing challenges for industry leaders
- Integrated capabilities span brand strategy, creative development, and digital execution
What people say
Overdelivered customer leads
Measurable business impact
Seamless brand experience
Data-driven insights
Creative solutions
Services
Advertising & Creative Services
Our advertising solutions combine strategic insights with creative excellence to solve complex business challenges. We develop concept-driven campaigns that create consistent brand experiences across all customer touchpoints. Our full-funnel approach addresses every stage of the purchase journey, from awareness-building initiatives to lead generation programs. The in-house content creation studio produces video and multi-platform assets that reinforce brand messaging throughout the customer lifecycle.
Brand Strategy Development
We create enduring brand strategies through comprehensive market research and customer analysis. Our approach integrates account planning with marketing execution to ensure strategic consistency. The process delivers clear go-to-market strategies, annual marketing plans, and communications frameworks tailored to complex B2B environments. Our specialists work as an extension of client teams to implement and optimize brand strategies across all customer interactions.
Content & Marketing Automation
Our content marketing strategy maps customer journeys and develops personalized 1:1 content frameworks. Platform-agnostic automation solutions nurture leads through complex purchase funnels using Marketo, HubSpot, or custom implementations. We combine content creation with workflow automation to deliver targeted messaging that converts prospects into sales-qualified leads through measurable engagement strategies.
Digital Design & Development
We create conversion-focused digital experiences that guide customers through complex buying journeys. Our services include SEO-driven content strategy, UX/UI design, and full-stack development for websites and mobile applications. The approach integrates digital properties with overarching marketing campaigns to ensure consistent brand experiences across online and offline channels while optimizing for search visibility and user engagement.
Experiential Marketing
We design immersive brand experiences that create meaningful touchpoints in long purchase cycles. Our solutions combine physical events with digital brand immersions to personify complex brands through memorable interactions. The strategy integrates face-to-face engagements with virtual experiences, ensuring consistent brand messaging before, during, and after each experiential touchpoint in the customer journey.
People
Daniel H. Nelson, Jr.
President & CEO
Digital communications pioneer with 20+ years agency leadership experience. Transformed Nelson Schmidt into integrated marketing powerhouse after purchasing from father in 2012. Industry expert in brand strategy and digital innovation.
Lynne Chamberlain
Human Resources Director
30-year agency veteran overseeing HR operations. Known for maintaining positive workplace culture and employee development programs. Plays key role in talent acquisition and organizational development initiatives.
Cristy Schuenke
Controller
Financial leader managing agency accounting operations. Ensures fiscal responsibility while supporting strategic growth initiatives. Expert in marketing agency financial management and budget optimization.
Shelly Schumacher
Vice President, Public Relations
PR expert with cross-industry experience developing brand storytelling strategies. Former client-side marketer who specializes in media relations and integrated communications planning for complex B2B brands.
Angie Moore
VP, Account Planning & Management
Strategic account leader with expertise in brand development. Oversees client strategy implementation and ensures alignment between business objectives and marketing execution across integrated campaigns.
Questions
What marketing services does Nelson Schmidt offer?
We provide full-service marketing capabilities including brand strategy, creative development, digital design, content marketing, and performance analytics tailored to complex B2B environments.
How does Nelson Schmidt measure marketing success?
We use custom-built metrics dashboards tracking KPIs aligned with client objectives, providing real-time performance data and enabling data-driven optimizations across all marketing initiatives.
Do you work with global clients?
Yes, our global marketing management model combines regional market insights with centralized campaign control for international brand consistency and localized effectiveness.
What industries do you specialize in?
We focus on complex B2B sectors and considered purchase categories, serving clients in technology, healthcare, manufacturing, and professional services industries.
How does your performance-based model work?
We align compensation with client success metrics, sharing risk and reward through outcome-driven contracts that emphasize accountability for delivering measurable business results.
Can you handle both strategy and execution?
Yes, we offer end-to-end services from strategic planning through tactical execution, maintaining consistency across brand strategy, creative development, and campaign implementation.
