Business Details
21 Years
experience
Your Trusted Partner for Industrial Digital Marketing Solutions
Marketing Metrics Corp is a full-service digital marketing agency dedicated to accelerating growth for industrial and manufacturing companies. Since 2005, we have combined sales, marketing, and technology expertise to deliver results-driven strategies tailored to the unique challenges of the manufacturing sector. Our team brings over 55 years of collective experience, specializing in SEO, website design, content marketing, and lead generation to help clients increase visibility and revenue. We pride ourselves on understanding the technical nuances of our clients' industries, enabling us to create campaigns that resonate with target audiences and drive measurable outcomes.Our commitment to innovation is reflected in our use of advanced tools like AI, intent data, and CRM automation, ensuring our clients stay ahead of market trends. With a focus on transparency and client collaboration, we provide end-to-end solutions that bridge the gap between sales and marketing, delivering sustainable growth for businesses across the Midwest and beyond.
Services
SEO Services
Website Design
Lead Generation
Content Marketing
Employment Marketing
Social Media
E-Commerce
Video Marketing
Branding
Details
- Year established: 2005
Highlights and features
- 20 years of experience focused on industrial manufacturing clients
- Team with 55+ years of combined industry-specific expertise
- Leverage AI, intent data, and technical SEO capabilities
- Proven success with 100+ manufacturing client case studies
- Full-service agency offering end-to-end marketing solutions
What people say
Accelerate growth
Quality leads
Industry expertise
Technical proficiency
Measurable results
Services
SEO Services
Our technical SEO expertise improves organic visibility for manufacturing clients. We optimize website architecture, create industry-specific content, and build authoritative backlinks to boost search rankings. With specialized knowledge of industrial keywords and buyer journeys, we help manufacturers attract qualified leads through improved Google and Bing presence.
Website Design
We create responsive, lead-focused websites tailored to manufacturing audiences. Our designs emphasize user experience, technical SEO, and conversion optimization with features like CAD integrations and product configurators. Each site is built to showcase complex offerings while guiding visitors through the B2B purchasing journey.
Content Marketing
Our team develops targeted content strategies that position manufacturers as industry thought leaders. We produce technical whitepapers, case studies, and SEO-optimized resources that address specific buyer pain points while supporting lead nurturing and conversion through the sales funnel.
Lead Generation
We implement multi-channel lead generation campaigns combining inbound marketing, account-based targeting, and marketing automation. Our approach includes persona-driven content, LinkedIn outreach, and CRM-integrated tracking to deliver qualified leads that match clients' ideal customer profiles.
Employment Marketing
We help manufacturers strengthen their employer brand through targeted content and recruitment campaigns. Our strategies improve job visibility, showcase company culture, and reduce hiring costs through optimized career portals and social media recruitment initiatives tailored to technical industries.
People
Steve Condit
Chief Executive Officer
With 40+ years in manufacturing sales and marketing, Steve founded Marketing Metrics Corp in 2005. He specializes in aligning sales strategies with digital marketing tactics to drive revenue growth for industrial clients.
Kathy Hennessy
Senior Associate Partner
Bringing 30 years of manufacturing marketing experience, Kathy specializes in B2B lead generation and brand strategy. She previously held leadership roles at Thomas Publishing and now focuses on client success management.
Jesper Pallesen
Digital Marketing Director
Jesper leads SEO and technical marketing initiatives with expertise in multilingual strategies and AI-driven optimization. His background in data analytics and 80%+ organic growth campaigns makes him a key asset for international manufacturers.
Questions
What industries do you specialize in?
We focus exclusively on industrial manufacturing and B2B technical sectors, with deep expertise in machinery, components, and production services.
How do you measure campaign success?
We track KPIs like qualified lead volume, conversion rates, organic search growth, and revenue attribution through CRM integration.
Can you help with technical product marketing?
Yes, our team understands complex manufacturing products and creates targeted content that speaks directly to engineering and procurement audiences.
Do you offer website redesign services?
We specialize in manufacturing website optimization with conversion-focused designs that improve lead generation and user experience.
How do you handle competitor analysis?
We conduct detailed competitive research to identify market gaps and develop strategies that position clients as industry leaders.
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