Workshop Branding

Workshop Branding is a leading strategic branding agency located in the heart of New York City. We combine graphic design, strategic methodology, and original illustration to create brand experiences that resonate with consumers on a deeper level.

Our Vision

We believe a brand's purpose extends far beyond recognition. It's about building genuine connections and fostering genuine relationships with target audiences. We delve deeper than surface-level engagement, seeking to understand the essence of a brand and translate that essence into compelling visual storytelling.

Our Services

Workshop Branding offers comprehensive branding solutions tailored to each client's unique needs. We specialize in:

Brand Identity

• Development of memorable logos, typography, color palettes, and other brand assets
• Consistent application of brand identity across all touchpoints

Brand Strategy

• Research and analysis to identify target audiences and competitive landscapes
• Development of differentiated positioning statements and messaging platforms
• Strategic guidance on brand architecture and governance

Package Design

• Development of impactful product packaging that enhances shelf appeal and drive consumer engagement
• Creation of consistent and cohesive brand experiences across product lines
• Optimization of packaging for e-commerce and online sales

New Product Ideation

• Brainstorming sessions and workshops to generate innovative product and service concepts
• Market research and competitive analysis for new product introductions

Illustrations

• Development of unique and engaging illustrations to enhance brand storytelling
• Creation of characters and visual identities for brands and products
• Implementation of illustrative elements across packaging, marketing materials, and digital assets

Client Focus

We work with clients of all sizes, from established global corporations to startups hungry for growth. We treat every project with the utmost attention and care, ensuring their brand visions are realized with precision and creative expertise.

Our Team

Our experienced team of branding experts, designers, strategists, and illustrators are driven by a passion for creating impactful brand experiences. We combine strategic thinking with creative execution to deliver results that exceed expectations.