Business Details
50+ Years
experience
Custom Jewelry & Engagement Rings in Rochester, NY
Heritage Fine Jewelers was founded in 1969 by Jim and Dina Iovino, who transformed a struggling Trio Jewelers location into a trusted name in fine jewelry. Our commitment to quality, unique styling, and exceptional value has guided us through decades of growth, including the opening of a flagship superstore in Greece, NY. We specialize in hand-selected diamonds, 14K gold, gemstone jewelry, and designer collections, emphasizing craftsmanship that endures. Our family-owned business prioritizes personalized service, treating every customer as part of the Heritage family. With expertise passed down through generations, including Jim Jr.'s GIA Graduate Gemologist training, we maintain rigorous standards for beauty, wearability, and value.Our history includes overcoming challenges like the 1980 Chase Pitkin fire and strategic expansions, always returning to our core principles. Today, we focus on fostering long-term customer relationships through transparency, integrity, and a dedication to celebrating life's milestones with timeless jewelry.
Services
Custom Jewelry Design
Engagement Rings
Wedding Bands
Diamond Selection
Watch Repairs
Gemstone Jewelry
Designer Collections
Jewelry Appraisals
Ring Sizing
Mens Jewelry
Details
- Year established: 1969
Highlights and features
- Family-owned since 1969 with GIA-certified gemologists on staff
- Hand-select every diamond and gemstone for quality and value
- Expert watch repair and jewelry restoration services available
- Personalized service prioritizing individual customer needs
- Commitment to quality ensured through rigorous in-house standards
What people say
Exceptional service
High-quality jewelry
Knowledgeable staff
Family-owned atmosphere
Personalized attention
Services
Custom Jewelry Design
Our custom jewelry service allows clients to create one-of-a-kind pieces tailored to their preferences. Using advanced design software and traditional techniques, we transform ideas into wearable art. Each creation undergoes rigorous quality checks to ensure lasting beauty and craftsmanship.
Engagement Rings
We offer an extensive selection of engagement rings featuring hand-selected diamonds and gemstones. Our experts guide couples through choosing durable, ethically sourced stones that meet strict quality standards. Complimentary consultations help create meaningful symbols of commitment.
Watch Repairs
Our skilled technicians provide comprehensive watch repairs for luxury and everyday timepieces. Services include battery replacements, movement repairs, and water resistance testing. We use genuine parts and specialized tools to maintain accuracy and extend watch longevity.
Diamond Selection
Our GIA-certified gemologists curate diamonds based on cut, color, clarity, and carat weight. We educate customers on value factors while offering certified stones with full disclosure. Each diamond undergoes microscopic evaluation to ensure structural integrity and brilliance.
Jewelry Appraisals
We provide detailed jewelry appraisals for insurance, estate planning, or personal records. Our certified appraisers use current market data and gemological analysis to determine accurate valuations. Documentation includes high-resolution images and detailed specifications for each piece.
People
Jim Iovino
Founder
Jim Iovino established Heritage Fine Jewelers in 1969 after revitalizing a struggling Trio Jewelers location. Trained by master jewelers, he brought expertise in fine jewelry and customer service that transformed the business into a regional leader.
Dina Iovino
Co-Founder
Dina Iovino co-founded Heritage Fine Jewelers with her husband Jim in 1969. She played crucial roles in business development and customer relations, including managing the expansion to multiple locations and establishing the company's family-oriented culture.
Jim Iovino Jr.
Graduate Gemologist
Jim Iovino Jr. joined the business in 1984 after completing GIA's Graduate Gemologist program. He oversees diamond procurement and managed the Eastview Mall location, continuing the family tradition of combining technical expertise with personalized service.
Questions
What makes Heritage Fine Jewelers different from other jewelry stores?
We combine four generations of family expertise with GIA-certified gemologists. Our strict quality standards ensure every piece meets exacting criteria for beauty, durability, and value.
Do you offer custom jewelry design services?
Yes, our custom design service uses advanced software and traditional techniques to create unique pieces. Our designers work closely with clients through every stage of creation.
Can you repair vintage or heirloom jewelry?
Our skilled technicians specialize in restoring antique and heirloom pieces using period-appropriate techniques while maintaining structural integrity and historical value.
What types of diamonds do you carry?
We offer a wide selection of ethically sourced diamonds graded by cut, color, clarity, and carat weight. All diamonds come with certification and detailed documentation.
Do you provide jewelry appraisals?
Yes, our certified appraisers offer detailed evaluations for insurance or estate purposes using current market data and gemological analysis.
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