Business Details
Your Community Health & Nutrition Experts
Wic Program-Rock County has been dedicated to promoting healthy lifestyles through education, nutrition services, and community resources. Our organization specializes in programs like WIC, prenatal care coordination, and breastfeeding support, serving communities in Janesville and Beloit, Wisconsin. With a focus on maternal and child health, we provide expert-led initiatives including registered dietitian services, health check programs, and community resource referrals. Our team collaborates with local partners to ensure accessible nutrition education and support for families. We prioritize evidence-based practices to address prenatal care, infant feeding, and childhood nutrition through initiatives like the WIC mobile app and Farmer's Market Nutrition Program.Our services are designed to improve long-term health outcomes by empowering families with knowledge and resources. We maintain partnerships with local healthcare providers and community organizations to expand our impact. Our staff includes certified professionals with expertise in maternal health, pediatric nutrition, and public health programs. We operate two locations in Rock County, offering personalized support to meet diverse community needs. Through initiatives like the WIC Mom Strong Cookbook and breastfeeding resource guides, we provide practical tools for maintaining healthy habits beyond clinical settings.
Services
WIC Program
Prenatal Care Coordination
Breastfeeding Support
Health Check Services
Nutrition Education
Community Resource Referrals
Registered Dietitian Services
Details
- Year established: 2025
Highlights and features
- Specialized WIC program administration since 2025
- Expert-led prenatal and postnatal nutrition counseling
- Community-focused approach with local partnerships
- Comprehensive breastfeeding support resources
- Registered dietitians on staff for personalized care
Services
WIC Program
The WIC program provides essential nutrition support for pregnant women, new mothers, and children under five. We offer food vouchers, health screenings, and personalized nutrition counseling. Our services help families access healthy foods and develop lifelong healthy eating habits.
Breastfeeding Support
Our certified peer counselors provide comprehensive breastfeeding guidance including proper positioning and latch techniques. We offer educational resources, troubleshooting assistance, and access to breast pumps. Our program supports mothers through the critical early stages of infant feeding.
Prenatal Care Coordination
This program connects expectant mothers with essential healthcare services and nutrition education. We provide guidance on prenatal vitamins, healthy weight gain, and preparing for childbirth. Our team coordinates care between healthcare providers and community resources.
Health Check Services
We conduct health assessments including growth monitoring and developmental screenings for children. Our staff provides immunization tracking and referrals for medical care. These services help identify health concerns at early stages.
Community Resources
Our resource guides connect families with food assistance programs and healthcare providers. We maintain updated directories of local services including food pantries and pediatric care options. This network helps families access comprehensive support beyond our direct services.
Questions
What is the WIC program?
WIC provides nutrition education, breastfeeding support, and food vouchers for pregnant women, new mothers, and children under 5.
How do I qualify for WIC services?
Eligibility requires meeting income guidelines, residency in Wisconsin, and being pregnant, postpartum, breastfeeding, or having children under 5.
What breastfeeding resources do you offer?
We provide peer counseling, educational materials, positioning guidance, and access to breast pumps through our program.
Where are your locations in Rock County?
We serve Janesville at 32 East Racine Street and Beloit at 46 Eclipse Center with bilingual staff available.
What nutrition education materials are available?
We offer the WIC Mom Strong Cookbook, diet planning tools, and online resources covering prenatal nutrition and infant feeding.
