Pura Vida Wellness

At Pura Vida Wellness, we specialize in supporting high-achieving individuals who face unique stressors in fast-paced industries and elite academic environments. Our team, led by Dr. Kay De Simone, an EMDRIA-certified therapist and wealth mindset coach, delivers transformative mental health care tailored to professionals in Fortune 500 companies, top-tier educational institutions, and competitive fields like finance, technology, and medicine. With decades of experience, we have developed an intensive treatment model combining Cognitive Behavioral Therapy (CBT) and Eye Movement Desensitization and Reprocessing (EMDR) to address trauma, anxiety, and self-limiting beliefs efficiently. Our approach condenses weeks or months of therapy into focused, accelerated sessions, enabling clients to achieve sustainable change in days rather than months. We prioritize flexibility and efficacy, recognizing the demanding schedules of high achievers who require rapid, meaningful breakthroughs.

Our EMDR Intensives leverage bilateral stimulation to process distressing memories, neutralize their emotional power, and foster resilience. Clients benefit from personalized treatment plans, pre- and post-session workbooks, and structured assessments to ensure readiness for intensive therapy. We serve individuals in the top 10% of schools, universities, and companies, equipping them with tools to lead successfully while maintaining emotional well-being. Our practice is licensed across seven states, offering both in-person sessions in Cary, NC, and Manhattan, NY, and digital mental health services for nationwide accessibility. As pioneers in mental wellness innovation, we are developing a digital health startup to expand access to evidence-based care, ensuring high achievers and organizations can thrive in high-pressure environments.