Business Details
Your Trusted Bike Shop in Zeeland for Over 100 Years
Main Street Bicycle Co. Co. has been a trusted name in Zeeland for nearly a century, evolving while maintaining its commitment to quality customer service and community engagement. Founded in the 1920s as a Schwinn dealership, the business transitioned through multiple owners before Aaron Schutter acquired it in 2019, preserving its hometown ethos. We specialize in bicycle sales, including Jamis, Scott, and Norco brands, alongside comprehensive repair services for all bike types, from vintage models to modern e-bikes.Our team combines 40+ years of mechanical expertise with a passion for cycling, offering personalized fittings, custom frame builds, and event sponsorships. The shops historic building, once a bowling alley and clock factory, reflects our deep roots in Zeelands heritage while serving as a hub for cyclists of all ages and skill levels.
Services
Bike Sales
Repair Services
Bike Fitting
Event Sponsorship
Online Store
Wheel Building
Suspension Service
E-Bike Maintenance
Bike Assembly
Tubeless Conversion
Highlights and features
- Family-owned legacy spanning nearly 100 years in Zeeland.
- Experienced team with 40+ years of combined mechanical expertise.
- Full-service shop handling vintage bikes to modern e-bikes.
- Sponsors of local cycling events and community initiatives.
- Historic building reflecting deep ties to Zeelands heritage.
Services
Bike Sales
We offer a diverse selection of bicycles, including Jamis, Scott, and Norco brands, catering to kids, families, and competitive cyclists. From cruisers to carbon fiber race bikes, our inventory ensures every rider finds the perfect match. Our staff provides expert guidance to help customers choose bikes suited to their riding style and terrain.
Repair Services
Our professional mechanics handle repairs ranging from flat tires to full overhauls, serving all bike types, including vintage models and e-bikes. Services include brake adjustments, suspension work, and wheel building. With 40+ years of combined experience, we ensure reliable, high-quality fixes for optimal performance.
Bike Fitting
We provide personalized bike fitting using FitKit System tools to optimize comfort and efficiency. Services include inseam and torso measurements, stem length evaluation, and equipment recommendations. New bike purchases over $1,500 receive a complimentary fit, while existing bike owners can schedule check-ups for improved ergonomics.
Event Sponsorship
Main Street Bicycle Co. Co. sponsors local cycling teams and organizes events like Thursday Night Gravel Rides. Our initiatives support riders in races such as Barry-Roubaix and Iceman, fostering community engagement. These events cater to all skill levels, emphasizing fun and camaraderie alongside competition.
Online Store
Our online platform offers a full range of bicycles, parts, and accessories for purchase. Customers can browse inventory, compare products, and order items for in-store pickup or shipping. The site also facilitates service scheduling and fit appointments, ensuring convenience for all shoppers.
People
Aaron Schutter
Owner
Aaron Schutter has owned Main Street Bicycle Co. Co. since 2019, continuing its legacy of quality service and community focus. With a lifelong passion for cycling, he oversees operations while ensuring the shop remains a Zeeland staple for cyclists of all levels.
Questions
What services does Main Street Bicycle Co. Co. Co. offer?
We provide bicycle sales, repair services, bike fittings, wheel building, suspension work, and event sponsorships. Our mechanics service all bike types, including vintage models and e-bikes.
How long has Main Street Bicycle Co. Co. Co. been in business?
The shop has operated in Zeeland since the 1920s, evolving from a Schwinn dealership to its current identity under owner Aaron Schutter since 2019.
Do you offer bike fitting services?
Yes, we provide personalized bike fittings using FitKit System tools. New bike purchases over $1,500 receive a complimentary fit, while existing bike owners can schedule check-ups.
Are there cycling events sponsored by Main Street Bicycle Co. Co. Co.?
We sponsor local cycling teams and organize events like Thursday Night Gravel Rides, supporting riders in races such as Barry-Roubaix and Iceman.
Can I purchase bikes or parts online?
Yes, our online store offers bicycles, parts, and accessories for purchase, with options for in-store pickup or shipping.
