At Luriya, we understand the importance of value and credibility in the jewelry and watch industry. For over 20 years, our licensed and accredited firm, located in the heart of Manhattan's Diamond District, has been serving the public with expertise and integrity. Our team of trained gemologists and appraisers, knowledgeable on proper gem assessment practiced by the GIA (Gemological Institute of America), licensed by the NYC Department of Consumer Affairs, and vetted members of JSA (Jewelers Security Alliance), Jewelers of America, New York State Jewelers Association, and MJSA (Manufacturing Jewelers Sales Association), are committed to providing customers with an exceptional experience when buying, selling, and trading gold, diamonds, jewelry, and watches.
Our Experts
Our experts are trained to evaluate your jewelry, gems, coins, and luxury watches safely and effectively. Whether you're looking to sell gold in NYC, diamonds in LA, or estate jewelry anywhere in the country, we can help. Our commitment is to provide you with the best prices and exceptional customer service. We ensure safety, security, and privacy for our customers, and we are dedicated to making the selling and buying process seamless and stress-free.
What We Buy
At Luriya, we buy all sorts of valuables, including precious metals, watches, coins, and diamonds. Take a look at the "What We Buy" section to learn more about the types of items we purchase.
Services
We offer a variety of services to help you get the most value for your jewelry and precious items. Our services include:
- Expert appraisal: Our trained professionals will assess the authenticity and value of your items.
- Free consultation: Meet with our experts to discuss your options and receive a fair offer.
- Mail-in kit: Send in your valuables to receive an expert appraisal.
- Appointment scheduling: Schedule an appointment to visit our office and meet with our experts.
Commitment
Our commitment is to provide customers with the highest level of integrity, honesty, and expertise. We are committed to providing you with a great experience selling your jewelry and precious items. Our gold experts will analyze the authenticity and worth of your gold with full transparency.
Education
Education is key to receiving the highest payout possible for your precious goods. This website is full of useful information on every aspect of buying and selling jewelry, gems, and precious metals. Take a look around and if you have questions, feel free to contact us.
Conclusion
At Luriya, we are dedicated to providing customers with the best prices, exceptional customer service, and a seamless buying and selling experience. We are committed to ensuring the safety, security, and privacy of our customers and ensuring that the selling and buying process is stress-free. Visit our website to learn more about our services and get a fair offer for your jewelry and precious items.
Overall Experience
Luriya has received overwhelmingly positive feedback from its customers, with many praising the helpful and professional staff, fair pricing, and ease of doing business. However, some customers have had negative experiences, citing poor service, low offers, and a lack of transparency.
Positive Feedback
Customers have praised the knowledgeable and courteous staff, particularly Mark, who were willing to explain the value of their jewelry and coins and provide fair offers. Many customers appreciated the ease of scheduling appointments, the availability of cash payments, and the friendly and professional atmosphere.
Negative Feedback
On the other hand, some customers have had negative experiences, citing poor service, low offers, and a lack of transparency. One customer reported being told that their pearls were synthetic and their white gold jewelry was worth only $30, despite having paid significantly more for it themselves.

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