Perc

Our Story: The Beginning of PERC

In 2008, two successful optometrists, Drs. David Golden and Howard Stein, identified a need in the industry for a more cost-effective way to purchase goods for their combined eight locations. They decided to leverage their collective buying power to reduce their cost of goods, and very quickly discovered that they could greatly improve their bottom line by purchasing in a collective manner.

Identifying the Need

Dr. David Golden explains, "We started PERC to improve our own businesses, and we quickly realized that there are many other successful practices that also wanted to do better. We understood that the best way to grow and improve is to work collectively." After surveying the marketplace and talking to many colleagues, Howard and David discovered that other large practices were paying much more for many products than they had negotiated for themselves. Although many colleagues thought they had negotiated excellent pricing from their vendors, they soon realized that compared to Stein and Golden, they were not getting a fair shake.

Forming and Growing PERC

In January 2013, PERC formed a strategic alliance with Infinity Vision Alliance (IVA), which gave all PERC+IVA offices the purchasing power of a multi-million-dollar office. The remarkable growth has allowed PERC+IVA to add benefits like frame distribution and enhanced vendor partnerships. In 2019, PERC+IVA was rebranded to PERC with a new logo and look to show our growth. The doctors, patients, and practices within IVA are an important part of our community.

The Services We Offer

PERC offers a wide range of services designed to help eye care practices succeed and grow. Our Frame Advantage program is an innovative board management program that keeps frames on your board for optimum selling. With a simplified and convenient ordering portal, integration with Essilor labs for complete jobs, and instant access to the industry's top frame brands, you can meet the expectations of today's patient. We also provide a competitive advantage through our direct-to-vendor accounts with no billing changes, no account changes, and no rep changes. With over 7,000 offices in our group, you know PERC has the power to bring you the best prices in the industry.

Our Community

Simply put, the most successful practices in the industry are PERC members. By joining this like-minded community, you can connect with and learn from the most proven practitioners in our business. You can immerse in our community through seminars, webinars, panel discussions, or through our social media platforms for a friendly environment of support and learning.

Free to Join, Free to Leave

Every member makes our community stronger. That's why we believe you should never have to pay to join our family of eye care professionals. If we can't show you the value of our community, you are able to leave anytime for any reason without penalty.