Business Details
Your Trusted Partner for Real Estate Success in Edina
The Diana Johnson Team has built a reputation as a trusted leader in real estate services, combining decades of local expertise with a client-first approach. With over 25 years as a resident in Eden Prairie and 35 years operating in Edina, our team possesses unparalleled knowledge of the communities we serve. Recognized as a top 1% global sales agent by Coldwell Banker, we prioritize integrity, market insight, and tailored marketing strategies to deliver exceptional results.Our commitment to excellence is reflected in our track record of successful transactions and client testimonials highlighting our responsiveness, staging expertise, and negotiation skills. We specialize in helping clients navigate the complexities of buying and selling homes in competitive markets, ensuring transparency and satisfaction at every step.
Services
Home Valuation
Property Marketing
Buyer Representation
Community Profiles
Open House Services
Highlights and features
- We offer 35+ years of real estate expertise in Edina and surrounding communities
- Our team ranks in the top 1% of Coldwell Banker agents globally for sales performance
- We implement a proprietary marketing plan with professional staging and digital exposure
- Our clients benefit from dedicated 24/7 communication and personalized support
- We guarantee proven negotiation strategies backed by local market data
What people say
Outstanding customer service
Sold our home quickly
Effective negotiator & communicator
Aggressive advertising campaign
Professional staging expertise
Services
Home Valuation
Our comprehensive home valuation service combines local market data with comparative analysis to determine accurate pricing strategies. We evaluate recent sales trends, property condition, and neighborhood demand to help sellers maximize returns while ensuring properties attract qualified buyers. Our proven approach balances competitive pricing with realistic expectations for optimal results.
Property Marketing
We implement multi-channel marketing campaigns featuring professional photography, virtual tours, and targeted digital advertising. Our strategy includes MLS listings, social media exposure, and print media placements to maximize property visibility. Customized branding ensures each home stands out in competitive markets while reaching the right audience of potential buyers.
Buyer Representation
We provide personalized buyer representation services, helping clients navigate the home purchasing process with confidence. Our team offers market insights, property comparisons, and negotiation expertise to secure favorable terms. From initial search to closing, we ensure clients make informed decisions aligned with their lifestyle and financial goals.
Community Profiles
Our detailed community profiles offer valuable insights into local schools, amenities, and market trends across Eden Prairie, Edina, and surrounding areas. These resources help clients make informed decisions about relocation while understanding the unique characteristics of different neighborhoods and their long-term investment potential.
Open House Services
We organize strategic open house events and private showings to generate buyer interest and create competitive environments. Our team handles all logistics, from staging coordination to visitor registration, while gathering valuable feedback to refine marketing approaches and improve sales outcomes for our clients.
People
Diana Johnson
Lead Real Estate Agent
With 35 years of experience in Edina's real estate market, Diana Johnson combines local expertise with global sales leadership. Recognized in Coldwell Banker's President's Premier Club, she specializes in strategic property marketing and client advocacy.
Questions
How does your team market properties effectively?
We use professional photography, virtual tours, MLS listings, social media campaigns, and targeted print advertising to maximize property exposure while leveraging our industry network.
What areas do you serve?
We specialize in Edina, Eden Prairie, Minneapolis, Bloomington, Minnetonka, Calhoun Isles, and Chanhassen markets with deep local knowledge and connections.
How quickly do homes typically sell?
Our average time on market is significantly below regional averages, with many properties selling within weeks due to our proactive marketing and pricing strategies.
Do you offer home staging services?
Yes, we provide professional staging recommendations and execution services to enhance property appeal and increase buyer interest during showings.
What's your communication process like?
We maintain 24/7 availability for client inquiries and provide regular market updates, showing feedback, and transaction progress reports throughout the process.
