Business Details
27 Years
experience
Your Trusted Partner for Integrated Marketing Solutions
Founded in 1999, Your Creative People (YCP) has evolved from a small website design company into a full-service creative agency with six specialized in-house teams. Our approach combines branding, digital marketing, and custom software development to deliver measurable business results. With over 25 years of experience, we serve clients across industries, including construction, healthcare, education, and financial services. Our team of strategists, designers, and developers collaborates to create integrated campaigns that enhance brand visibility and drive customer engagement.Headquartered in Greenville, South Carolina, we operate across South Carolina, North Carolina, Georgia, and nationally. Recognized for award-winning work, including Addy Awards and Best SC Film, we prioritize client success through innovative solutions and a commitment to quality. Our proprietary Backstage CMS empowers clients to manage their digital content independently. By aligning strategy, creativity, and technology, we help businesses achieve their goals and exceed expectations.
Services
Digital Marketing
Branding
Graphic Design
Website Design
Video Production
Custom Software
Photography
Details
- Year established: 1999
Highlights and features
- We have over 25 years of experience in integrated marketing and branding.
- Our six specialized in-house teams collaborate to deliver cohesive strategies.
- We use proprietary Backstage CMS for client content management flexibility.
- Award-winning work recognized by Addy Awards and Best SC Film.
- Client-focused approach with measurable results in brand growth and engagement.
What people say
Award-winning work
Results-driven solutions
Dedicated client support
Creative excellence
Integrated marketing success
Services
Digital Marketing
Our digital marketing team specializes in SEO, social media, and search advertising to enhance online visibility. We create data-driven campaigns tailored to target audiences, driving engagement and conversions. With 25 years of experience, we deliver measurable results through innovative strategies.
Branding
We develop timeless brand identities informed by client values and market dynamics. Services include logo design, brand messaging, and collateral creation. Our approach ensures cohesive branding that resonates with audiences and differentiates clients in competitive markets.
Website Design
We build outcome-driven websites using our proprietary Backstage CMS for easy content management. Our designs focus on user experience, lead generation, and performance optimization. Clients receive custom solutions that align with business goals and industry standards.
Custom Software
Our developers create custom software platforms to streamline operations and enhance brand engagement. Solutions include dashboards, portals, and enterprise applications. We combine technical expertise with strategic insights to deliver scalable, efficient systems tailored to client needs.
Video Production
We produce award-winning video content for commercials, documentaries, and digital campaigns. Our team handles concept development, filming, and post-production, ensuring high-quality visuals that captivate audiences and support marketing objectives.
People
Justin Murphy
Founder & CEO
Justin founded YCP in 1999 at age 18. With 25+ years in creative strategy, he leads the agency's vision and growth, focusing on innovation and client success.
Andrew
Creative Director
Andrew oversees creative strategy, ensuring brand campaigns align with client goals. He brings 15+ years of design and branding expertise to YCP's projects.
Antone
Business Growth Strategist
Antone specializes in strategic planning and client acquisition. He helps businesses develop roadmaps for growth using integrated marketing approaches.
Curt
Senior Developer
Curt leads software development projects, creating scalable solutions. With expertise in custom platforms, he ensures technical excellence and client satisfaction.
Kory
Art Director
Kory directs visual design initiatives, blending creativity with brand strategy. He has over a decade of experience in delivering impactful design solutions.
Questions
What services does Your Creative People offer?
We provide branding, digital marketing, website design, custom software development, video production, and photography services.
How does YCP approach client projects?
We start with a discovery process to create a strategic roadmap, aligning six specialized teams to deliver cohesive, results-driven solutions.
Do you work with businesses outside Greenville?
Yes, we serve clients in South Carolina, North Carolina, Georgia, and nationally, including New York.
What industries do you specialize in?
We work across construction, healthcare, education, financial services, manufacturing, and nonprofit sectors with tailored creative solutions.
How do you measure campaign success?
We use data-driven metrics like lead generation, conversion rates, and ROI to evaluate and optimize campaign performance.
What is Backstage CMS?
Backstage CMS is our proprietary platform enabling clients to manage website content independently with user-friendly tools.
