Business Details
Trusted Public Relations Agency in Nashville, TN
My P R Lab is a boutique public relations agency based in Nashville, Tennessee, specializing in strategic media outreach, event management, and brand development for clients in music, food and beverage, travel, hospitality, fashion, lifestyle, and consumer sectors. Founded by David Hawkins, a PR professional with over 20 years of experience in the industry, the agency combines big-city expertise with personalized service to deliver tailored solutions for small to medium-sized businesses, startups, and entrepreneurs. Our team immerses itself in clients' brands to craft compelling narratives that secure editorial coverage across print, digital, broadcast, and social media platforms.We manage every aspect of event planning, from pre-event promotion to post-event media exposure, while also facilitating brand partnerships that align with clients' missions. With a focus on authenticity and results-driven strategies, we prioritize building long-term relationships and providing hands-on support to elevate our clients' visibility and credibility in competitive markets.
Services
Public Relations
Event Management
Brand Matchmaking
Social Media Content
Media Outreach
Press Releases
Event Curation
Sponsorship Negotiation
Brand Strategy
Media Training
Highlights and features
- We offer 20+ years of PR expertise with global and local market insights.
- Our team provides personalized attention and hands-on support for every client.
- We specialize in securing editorial coverage across diverse media platforms.
- We manage end-to-end event planning with pre- and post-event media strategies.
- Our brand matchmaking connects clients with aligned partnerships for mutual growth.
What people say
Amazing people
Professionalism
Strategic thinker
Hands-on approach
Phenomenal cheerleader
Services
Public Relations
We craft tailored PR strategies to secure editorial coverage for clients across print, digital, broadcast, and social media platforms. Our team leverages industry connections to position clients as thought leaders and generate authentic media exposure. By immersing ourselves in clients' brands, we create compelling narratives that resonate with target audiences and drive measurable results.
Event Management
From concept to execution, we manage end-to-end event planning with strategic pre-event promotion and post-event media coverage. Our team ensures seamless coordination, VIP engagement, and photography/videography to maximize brand visibility. We transform events into storytelling opportunities that strengthen client visibility and industry presence.
Brand Matchmaking
We connect clients with aligned brands, charities, and influencers to create mutually beneficial collaborations. By vetting sponsorship opportunities and negotiating partnerships, we help businesses expand their reach through non-paid initiatives that generate press attention and enhance brand credibility within their target markets.
Social Media Content
We amplify clients' media coverage and event highlights through strategic social media campaigns. Our team optimizes content with targeted hashtags, influencer tags, and platform-specific tactics to increase engagement. By transforming press mentions and event visuals into shareable assets, we help brands maintain consistent online visibility and audience interaction.
Media Outreach
Our media outreach focuses on securing placements in top-tier publications through personalized pitches and press releases. We maintain relationships with journalists across industries to ensure clients' stories reach relevant audiences. By tracking media trends and leveraging timely angles, we maximize the impact of every press opportunity for sustained brand exposure.
People
David Hawkins
Founder & CEO
With 20+ years in PR, David founded My P R Lab after leading campaigns for global clients like McDonald's and New York Fashion Week. He combines big-city expertise with personalized service, focusing on media strategy and brand development while serving on the American Academy of Country Music's DEI board.
Frederico Tonete
PR Representative
A former award-winning martial artist and performer, Frederico brings creativity and charisma to PR. He specializes in brand storytelling and media relations, leveraging his performance background to craft engaging narratives that resonate with journalists and audiences alike.
Kate Ramming
PR Assistant
A recent Parsons School of Design graduate, Kate focuses on marketing and social media strategy. With experience in music labels and fashion houses, she provides fresh perspectives on brand positioning and digital engagement to support clients' PR goals.
Questions
What industries does My PR Lab specialize in?
We focus on music, food and beverage, travel, hospitality, fashion, lifestyle, and consumer brands, with experience serving startups, entrepreneurs, and established businesses.
How does My PR Lab approach media outreach?
We create tailored pitches and press releases while leveraging personal relationships with journalists to secure editorial coverage across print, digital, broadcast, and social media platforms.
What event management services do you offer?
We handle end-to-end event planning, including pre-event promotion, day-of coordination, VIP engagement, and post-event media coverage to maximize brand visibility.
Can you help with brand partnerships?
Yes, we facilitate brand matchmaking by connecting clients with aligned businesses and charities to create collaborative initiatives that generate press attention and mutual growth opportunities.
How do you measure PR success?
We track media placements, audience reach, and brand visibility improvements while providing clients with regular updates on coverage and engagement metrics.
