Business Details
Expert Public Relations and Digital Marketing for Consumer Brands
Girlpower Marketing is a Southern California-based public relations and digital marketing agency specializing in consumer lifestyle brands with a unique expertise in marketing to women. Our team of award-winning strategists leverages deep experience in public relations, content marketing, influencer engagement, and social media to develop data-driven solutions that deliver measurable results. As a member of Unified Strategies Public Relations network, we combine boutique-style personalized attention with the resources of a global agency to navigate today's dynamic digital landscape.We prioritize innovation, honesty, and strategic storytelling to build meaningful connections between brands and consumers. Our approach integrates research, creative design, and media relations to create campaigns that disrupt markets and drive engagement while maintaining ethical transparency with clients and audiences.
Services
Social Media Marketing
Influencer Campaigns
Brand Positioning
Content Creation
Media Relations
Digital Advertising
Marketing Strategy
Research Analytics
Campaign Planning
Creative Design
Highlights and features
- We combine boutique agency personalization with global network capabilities
- Our team includes award-winning strategists with 20+ years of industry experience
- We specialize in marketing to women who influence 85% of household purchases
- We provide research-driven insights with actionable measurement plans
- We offer honest counsel and transparent campaign reporting
What people say
Robust and impactful influencer programs
Invaluable partner extended team
Consistent results driving sales
Collaborative creative approach
Expert understanding of female consumers
Services
Social Media Marketing
Our social media marketing integrates strategic content creation with targeted advertising to build brand authority and drive engagement. We develop customized management plans that combine analytics-driven strategy, influencer partnerships, and creative asset development to maximize ROI across platforms. Our team specializes in creating authentic brand conversations that convert audiences while maintaining consistent brand messaging.
Influencer Campaigns
We design data-driven influencer programs that connect brands with curated content creators. Our approach combines strategic message development with influencer recruitment and campaign amplification through paid social media. With a focus on measurable outcomes, we ensure authentic storytelling that resonates with target demographics while maintaining brand integrity and tracking performance metrics.
Brand Positioning
Our brand positioning services develop compelling market identities through comprehensive research and strategic messaging. We combine trend forecasting with audience analysis to create differentiated brand narratives that stand out in crowded markets. The process includes developing cohesive messaging frameworks that align with core brand values and consumer expectations.
Content Creation
We create multi-format content across owned, earned, and paid media channels using the PESO model. Our team develops written copy, visual assets, and video content that establishes brand authority and drives engagement. Content strategies focus on building customer trust through authentic storytelling across websites, blogs, and social media platforms.
Marketing Strategy
Our marketing strategy services combine research insights with cross-channel execution to deliver measurable business results. We develop comprehensive programs that integrate public relations, digital marketing, and influencer engagement. Strategy development includes campaign planning, media outreach, and performance measurement to ensure alignment with client business objectives.
People
Linda Landers
Founder
Marketing expert with 25+ years of experience launching and revitalizing consumer brands across industries including Procter & Gamble, Disney, and United Airlines. Recognized thought leader in marketing to women who controls $31.8 trillion in global spending. Developed award-winning programs for Fortune 500 companies.
Jennifer Chidester
Chief Digital Strategist
20-year digital marketing veteran specializing in creating engagement-driven campaigns that build brand loyalty. Expert in developing social media strategies that generate consistent audience interaction and measurable ROI through targeted content execution.
Alison Hill
Senior Media Strategist
Award-winning media specialist with extensive experience at Turner Broadcasting and Mattel. Develops innovative PR strategies combining traditional media relations with modern digital outreach techniques to create impactful brand narratives.
Liz Papagni
Branding Specialist
Brand strategy expert who has developed successful positioning for both emerging startups and established Fortune 500 companies. Focuses on creating cohesive brand identities that resonate with target audiences through strategic messaging frameworks.
Riley Yahr
Graphic Designer
Creative professional specializing in visual storytelling through brand design and food/lifestyle photography. Combines design expertise with marketing knowledge to create visually compelling brand assets that enhance digital marketing campaigns.
Questions
What industries does your agency specialize in?
We focus on consumer lifestyle brands including food & beverage, CPG, beauty, wellness, consumer electronics, and tourism. Our work spans both emerging and established brands seeking to connect with modern consumers through strategic storytelling.
How do you measure campaign success?
We use custom measurement plans tracking both reach and business impact against predefined KPIs. Our reporting combines analytics dashboards with qualitative evaluation of brand sentiment and media coverage across earned, owned, and paid channels.
What's your approach to influencer marketing?
We curate influencers through rigorous vetting, developing strategic messaging aligned with brand goals. Our campaigns combine organic content with paid amplification to ensure message delivery, while maintaining authenticity in brand-consumer connections.
Can you help with brand repositioning?
Yes, we specialize in brand revitalization through strategic research, competitive analysis, and identity development. Our process identifies market opportunities and creates positioning that differentiates brands while maintaining core equity elements.
How do you handle client collaboration?
We maintain open communication through weekly check-ins and real-time reporting. Our approach combines strategic leadership with client expertise, ensuring transparent decision-making throughout campaign execution and optimization.
Do you offer international marketing services?
While based in Southern California, our network capabilities enable global campaign execution. We have experience adapting strategies for international markets while maintaining local market relevance through strategic partnerships.
