Business Details
14 Years
experience
Your Trusted Public Relations Partner for Travel & Lifestyle Brands
Founded in 2012, K Sutherland PR is a full-service boutique public relations agency dedicated to crafting compelling narratives that drive brand success. Our team specializes in strategic communications, social media management, influencer marketing, and branding for clients in travel, lifestyle, pet, healthcare, and corporate industries. With over 19 years of experience in the pet industry and extensive expertise in global PR campaigns, we leverage deep media relationships to secure impactful coverage and foster authentic audience connections.Our personalized approach ensures tailored strategies that align with each client's unique goals, emphasizing creativity, transparency, and measurable results. As a boutique agency, we maintain hands-on collaboration with clients, eliminating bureaucratic layers to deliver efficient execution and innovative solutions. Our track record includes securing top-tier media placements, increasing brand visibility, and driving sales growth for both emerging and established brands worldwide.
Services
Public Relations
Social Media Management
Branding
Strategic Partnerships
Influencer Marketing
Digital Advertising
Event Planning
Press Tours
Media Training
Custom Services
Details
- Year established: 2012
Highlights and features
- We offer 19+ years of specialized experience in pet industry PR and global brand promotion.
- Our team maintains direct, hands-on collaboration with clients without bureaucratic layers.
- We leverage established relationships with top-tier media and influencers for impactful coverage.
- Our boutique agency structure ensures personalized strategies tailored to client-specific goals.
- Proven track record of driving measurable sales growth through targeted PR campaigns.
What people say
Valuable partner
Dramatically increased bookings
Reliable partner
Measurable increase in sales
Creative and dedicated team
Services
Public Relations
Our public relations services focus on strategic brand storytelling through targeted media outreach. We develop customized pitch strategies to secure consistent coverage in relevant outlets, emphasizing brand values and driving consumer engagement. With established relationships in travel, lifestyle, pet, and healthcare industries, we ensure clients receive impactful exposure aligned with their business objectives.
Influencer Marketing
We curate influencer partnerships that amplify brand credibility through authentic third-party validation. Our programs connect clients with top-tier influencers across digital and traditional platforms, creating campaigns that drive awareness and sales. Years of relationship-building in the pet and lifestyle sectors ensure strategic collaborations that resonate with target audiences and enhance market presence.
Social Media Management
Our social media strategies integrate with comprehensive PR campaigns to build brand authority. We create fresh content and monitor online conversations to shape perceptions and foster community engagement. By aligning social initiatives with business goals, we generate meaningful interactions that extend brand reach and reinforce client messaging across digital platforms.
Branding
We develop cohesive brand identities that create emotional connections with target audiences. Our creative team designs visual strategies that extend brand recognition through collateral materials and marketing assets. By aligning visual communication with strategic objectives, we help businesses establish memorable market presence that drives consumer loyalty and long-term growth.
Strategic Partnerships
We create valuable partnerships with influencers, industry experts, and associations to enhance brand awareness. Leveraging our extensive network, we identify collaboration opportunities that align with client goals, developing programs that drive third-party validation and expand market reach through mutually beneficial relationships within travel, lifestyle, and healthcare sectors.
People
Kerry Sutherland
Founder & CEO
With 19+ years in lifestyle and pet industry PR, Kerry founded K Sutherland PR in 2012 to provide personalized agency services. She specializes in global brand positioning and has represented clients across travel, healthcare, and corporate sectors.
Parker Samuelson
Account Executive
Parker manages media relations strategies for K Sutherland PR clients. With experience since 2023, she focuses on building media relationships and helping brands achieve their PR goals through creative communication solutions.
Christy Castillo
Creative Content & Design Manager
Christy oversees social media and influencer campaigns with nearly a decade of pet industry experience. She specializes in brand guidelines development and creating visual content that engages audiences across multiple platforms.
Questions
What industries does K. Sutherland PR specialize in?
We specialize in travel, lifestyle, pet, healthcare, and corporate brands, offering tailored PR strategies for each sector based on extensive industry experience and media relationships.
How does your agency measure PR campaign success?
We track success through consistent media coverage, increased brand visibility, and sales growth metrics, ensuring our clients achieve both immediate and long-term business objectives through strategic outreach.
Do you work with international clients?
Yes, our portfolio includes national and international clients across major media markets, with experience managing global PR campaigns for travel destinations and lifestyle brands.
What sets your agency apart from larger PR firms?
As a boutique agency, we provide direct client collaboration without bureaucratic layers, combining personalized service with proven expertise in targeted media placements and influencer partnerships.
How do you develop influencer marketing strategies?
We identify relevant influencers through our established network, creating customized campaigns that align with brand values and target audience preferences to maximize engagement and sales impact.
