Business Details
25 Years
experience
Your Trusted Partner for Marketing & Branding Solutions
Heron Design has been delivering strategic marketing solutions since 2001, combining psychological insights with cutting-edge technology to create impactful branding, websites, and campaigns. Our expertise spans custom WordPress development, brand identity creation, and digital marketing strategy, serving small businesses and nonprofits nationwide. With over 200 websites built and 78 branding projects completed, we specialize in transforming organizational stories into compelling digital experiences.Our team, led by Managing Partner Leslie Walters Smith, leverages 30+ years of design experience and 20+ years in web development to ensure measurable results. We prioritize client education and long-term partnerships, offering financing options and comprehensive support from initial consultation to post-launch maintenance. Our process integrates scientific principles with creative execution, ensuring brands resonate authentically with target audiences while maintaining technical excellence.
Services
Website Development
Brand Design
Digital Marketing Strategy
Logo Creation
Marketing Copywriting
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of experience in WordPress development and branding
- Our team implements a patented design process rooted in psychological principles
- We provide comprehensive marketing systems with measurable ROI
- Our client-centric approach includes ongoing support and education
- We guarantee 99.9% website uptime with custom hosting solutions
What people say
Brand new look
Awesome to work with
Perfectly fits me
Changed everything
Vision realized
Services
Website Development
We create custom WordPress websites optimized for user experience and search engines. Our development includes responsive design, plugin integration, and marketing automation systems. Each site combines technical excellence with strategic marketing elements to drive conversions and business growth through measurable digital solutions.
Brand Design
Our brand design process combines psychological principles with creative execution to create authentic brand identities. We develop comprehensive branding packages including logos, style guides, and marketing materials that consistently communicate your organization's unique value proposition to target audiences.
Digital Marketing Strategy
We develop data-driven marketing strategies that integrate branding, website functionality, and campaign automation. Our approach combines audience research with technical implementation to create cohesive systems that generate leads and drive measurable business outcomes through coordinated digital marketing efforts.
Logo Creation
Our logo design service creates visually compelling brand foundations using psychological color theory and typographic principles. Each custom logo undergoes multiple design iterations and client feedback cycles to ensure it perfectly represents your organization's identity and resonates with target audiences.
Marketing Copywriting
We produce persuasive marketing copy optimized for both human engagement and search visibility. Our writing services include website content, email campaigns, and marketing materials that effectively communicate brand messaging while maintaining technical SEO best practices for maximum digital impact.
People
Leslie Walters Smith
Managing Partner
With 30+ years in graphic design and 20+ years in web development, Leslie founded Heron Design in 2001. She combines psychological design principles with technical expertise to lead branding and marketing strategy for clients nationwide.
Questions
What marketing services do you specialize in?
We specialize in integrated marketing solutions including brand strategy, WordPress website development, logo design, and digital campaign creation that combine psychological insights with technical implementation.
How do you approach branding projects?
Our branding process starts with marketing strategy development, using psychological principles to determine appropriate color schemes, typography, and visual elements that authentically represent your organization's identity.
Can you help with website redesigns?
Yes, we handle complete website overhauls including custom WordPress theme development, content migration, and integration of marketing automation tools to improve digital performance.
Do you work with nonprofits?
Yes, we have extensive experience working with nonprofit organizations, developing membership portals, fundraising campaigns, and branding solutions tailored to their unique needs and missions.
What's included in your marketing strategy?
Our strategy development includes audience research, messaging frameworks, campaign planning, and technical implementation to create cohesive systems that drive measurable business outcomes.
How do you ensure website effectiveness?
We combine responsive design principles with SEO optimization, marketing automation integration, and analytics tracking to create websites that deliver both user experience and business results.
