Business Details
22 Years
experience
Your Trusted Partner for Experiential Marketing
Founded in 2004 by CEO Janice Rodriguez, Adelante Live has grown into a premier experiential marketing agency with a nationwide presence. Our success stems from a relentless focus on people, combining industry expertise with cutting-edge technology to deliver unparalleled event solutions. We specialize in live marketing programs that connect brands with consumers through strategic staffing, innovative technology, and comprehensive event management. With over two decades of combined experience in advertising, modeling, and event marketing, our leadership team has established a culture of accountability, innovation, and client-centric service.Our proprietary A-Live Apex platform revolutionizes talent management and real-time reporting, ensuring measurable ROI for every campaign. Backed by major clients like Amazon and L'Oreal Paris, we maintain W2 employee status for all brand ambassadors, guaranteeing reliability and compliance. Our commitment to excellence is reflected in client testimonials praising our responsive service, industry knowledge, and ability to execute complex national campaigns with precision.
Services
Event Staffing
Brand Ambassador Programs
Event Technology
Retail Demonstrations
Trade Show Staffing
Digital Marketing
Mobile Tour Management
Beauty Brand Services
Bilingual Staffing
LGBTQ+ Marketing
Details
- Year established: 2004
Highlights and features
- Established in 2004 with proven expertise in experiential marketing
- Proprietary A-Live Apex technology for real-time event management
- W2 employee status ensures reliable, insured brand ambassadors
- 24/7 client support with personalized service
- Proven 5000% sales lift through in-store demonstrations
What people say
Reliable brand ambassadors
Proven sales lift results
24/7 responsive support
Innovative technology platform
Experienced leadership team
Services
Event Staffing
Our nationwide network of W2-employee brand ambassadors ensures reliable, professional event staffing. Each ambassador receives comprehensive training in product knowledge and customer engagement. We handle all HR aspects including payroll, insurance, and compliance, giving clients complete peace of mind while delivering measurable marketing results through live consumer interactions.
Brand Ambassador Programs
Customized brand ambassador solutions matching your demographic requirements. Our ambassadors undergo rigorous training in product knowledge, customer service, and safety protocols. With multilingual and LGBTQ+ specialists available, we ensure authentic brand representation across diverse markets while maintaining strict quality control standards.
Event Technology
Our proprietary A-Live Apex platform provides real-time event management and reporting. Clients gain direct access to talent databases, scheduling systems, and performance analytics. The mobile-optimized platform enables instant check-ins, training modules, and photo documentation, ensuring complete transparency and data-driven decision making throughout every campaign.
Retail Demonstrations
Maximize product visibility through strategic in-store demonstrations at major retailers. Our trained specialists drive consumer engagement and sales conversion using proven techniques. With documented success achieving up to 5000% sales lifts, we combine product education with interactive experiences that create lasting brand impressions at the point of purchase.
Trade Show Staffing
Professional trade show personnel to maximize booth effectiveness. Our trained staff handle lead generation, product demonstrations, and attendee engagement while representing your brand with expertise. We provide comprehensive support from initial planning through execution, ensuring your trade show presence delivers measurable ROI and strengthens industry connections.
People
Janice V Rodriguez
CEO
Founder of Adelante Live with 20+ years in advertising and event marketing. Former Ford Models executive with Indiana University business degree. Recipient of Tampa Bay Business Journal's Up and Comer Award. Built agency from solo venture to national operation with proprietary technology solutions.
Keith Kendall
Director of Operations
25-year veteran of event and concert industries managing HR, accounting, and logistics. Ensures operational efficiency across all departments. Brings extensive experience in scaling production operations while maintaining quality standards for national client campaigns.
Jen Lauria
Project Manager
Over a decade of experiential marketing expertise with focus on talent recruitment and tour logistics. Owner of Liquid Event Marketing Solutions. Personally managed 250,000+ miles of mobile tour operations. Specializes in integrating multiple marketing services under unified campaigns.
Melody Wollman
Account Coordinator
10+ years in event marketing with expertise in talent management and scheduling. Handles client project coordination while maintaining hands-on approach to event execution. Known for exceptional organizational skills and ability to manage multiple high-profile campaigns simultaneously.
David Kendall
Technology Director
20-year technology veteran developing database systems and web applications. Architect of A-Live Apex platform. Combines technical expertise with marketing insights to create data-driven solutions that enhance client-talent interactions and improve campaign measurement capabilities.
Questions
What types of events do you specialize in?
We handle all event types including retail demonstrations, trade shows, mobile tours, festivals, and corporate sponsorships. Our expertise spans product launches, brand awareness campaigns, and consumer engagement initiatives across both physical and digital platforms.
How do you ensure event staff quality?
All brand ambassadors are W2 employees with comprehensive training. We maintain strict quality control through our A-Live Apex platform, which tracks performance metrics and includes pre-event training modules with knowledge assessments for every campaign.
Can you handle national campaigns?
Yes, we operate nationwide with local staffing in major markets. Our proprietary technology enables centralized management of multi-location campaigns while maintaining consistent quality standards through real-time reporting and performance tracking.
What makes your services different?
We combine industry-specific technology with deep operational expertise. Our W2 employee model ensures accountability, while our data-driven approach provides measurable ROI. Unlike general staffing agencies, we focus exclusively on marketing events and brand engagement.
How do you measure campaign success?
Our A-Live Apex system tracks redemption rates, attendance, lead generation, and survey results. We provide real-time analytics and post-event reports with customizable metrics aligned to your specific campaign objectives and KPIs.
Do you work with international brands?
Yes, our multilingual staff and global perspective support international clients. We offer multicultural marketing programs with language specialists in Spanish, Portuguese, French, Mandarin, and other major languages for domestic and cross-border campaigns.
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