Business Details
19 Years
experience
Your Trusted Digital Marketing Partner in Tampa, FL
Founded in 2007 by Michael Westafer, our agency was built on a commitment to deliver exceptional digital marketing results. Frustrated by industry complacency, we established Roger West to provide clients with creative, data-driven solutions that transcend mediocrity. Our team of certified experts specializes in branding, content marketing, SEO, and paid media campaigns, combining technical proficiency with strategic insight to drive measurable growth. With three-time recognition as Best Places to Work in America and multiple Tampa Bay accolades, we maintain rigorous quality standards through continuous performance tracking and client collaboration.Our culture of transparency ensures clients receive honest counsel and actionable recommendations, while our technical certifications guarantee compliance with evolving digital platforms. Backed by proven success in diverse sectors including healthcare, technology, and non-profits, we prioritize client outcomes over self-promotion, evidenced by our track record of award-winning campaigns and long-term partnerships.
Services
Branding
Content Marketing
SEO
Paid Media
Web Development
Video Marketing
Data Analytics
Campaign Strategy
Social Media
Email Marketing
Details
- Year established: 2007
Highlights and features
- Certified experts with 18+ years of digital marketing experience
- Award-winning campaigns across multiple industries
- Transparent reporting with real-time performance tracking
- Customized strategies aligned with business objectives
- Proven track record of client retention and growth
What people say
Award-winning campaigns
Measurable ROI
Expert team
Creative solutions
Transparent reporting
Services
Branding
Our branding services create cohesive visual identities and messaging frameworks that resonate with target audiences. We develop comprehensive brand guidelines and strategic positioning to ensure consistency across all marketing channels. By aligning brand identity with business objectives, we help companies establish market differentiation and customer loyalty through proven methodologies.
Content Marketing
We craft data-driven content strategies that engage audiences and drive conversions. Our team produces blogs, case studies, and email campaigns optimized for SEO and audience engagement. Through rigorous content audits and performance tracking, we ensure every piece contributes to measurable business outcomes while maintaining brand voice consistency.
Paid Media
Our paid media specialists manage search and social advertising campaigns across Google, Meta, and programmatic platforms. We implement retargeting strategies and conversion tracking to maximize ROI. With certified expertise in ad platforms and bid management tools, we deliver performance-driven campaigns that adapt to market changes in real time.
SEO
We improve organic search visibility through technical SEO audits and content optimization. Our strategies include keyword research, backlink building, and local SEO tactics tailored to business goals. By aligning website architecture with search engine algorithms, we help clients achieve sustainable rankings and increased qualified traffic.
Web Development
Our development team creates responsive websites optimized for user experience and conversion. We implement ADA-compliant designs and integrate marketing tools like HubSpot and WordPress. Through iterative testing and analytics integration, we ensure websites function as effective sales tools while maintaining technical excellence.
People
Michael Westafer
CEO
Founder of Roger West with 18+ years in digital marketing. Transformed agency from home equity loan investment to award-winning firm. Focuses on strategic growth and creative excellence.
Chris Aybar
Chief Technology Officer
Leads technical strategy and digital infrastructure. 15+ years in marketing technology with expertise in platform integrations and data analytics systems implementation.
Michael Trocke
Chief Creative Officer
Directs creative vision across branding and multimedia projects. 20+ years experience in visual storytelling and campaign development for national clients across multiple industries.
Candice Scott
Chief Marketing Officer
Oversees marketing strategy and client acquisition. 12+ years in B2B marketing with focus on demand generation and brand positioning for technology and healthcare sectors.
Evan Brownstein
VP of Growth
Manages business development and client retention strategies. 10+ years in digital marketing with focus on client relationship management and performance-based solutions.
Questions
What industries do you specialize in?
We serve diverse sectors including healthcare, technology, non-profits, logistics, and manufacturing with tailored marketing solutions.
How do you measure campaign success?
We track KPIs aligned with business goals using conversion tracking, A/B testing, and comprehensive analytics reporting.
Can you handle multi-channel marketing?
Yes, we coordinate integrated campaigns across SEO, paid media, email, social media, and content marketing channels.
Do you provide website development?
Our team builds responsive, SEO-optimized websites with CMS integrations and conversion-focused design elements.
How often do you provide performance reports?
We deliver monthly analytics reports with actionable insights and quarterly strategy reviews for campaign optimization.
Are your services customizable?
All services are tailored to specific business needs through initial strategy sessions and ongoing performance assessments.
