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Your Trusted Insurance Partner in Madison, WI
With over 45 years of experience in the insurance field, Prairie Land Insurance Agency has built a reputation for providing personalized, comprehensive insurance solutions tailored to individual and business needs. As a family-run agency since 1996, we prioritize building long-term relationships with our clients, offering expert guidance to help them navigate risks and protect their most valuable assets. Our team of licensed advisors combines deep industry knowledge with a commitment to transparency, ensuring clients receive coverage that aligns with their unique circumstances.

We represent top-rated carriers and maintain a client-centric approach, emphasizing proactive risk management and responsive support during claims. Our mission is to deliver concierge-level service, empowering clients to make informed decisions while safeguarding their financial security and quality of life.
Services
Home Insurance Auto Insurance Umbrella Insurance Business Owners Insurance General Liability Insurance Commercial Umbrella Insurance Business Auto Insurance Commercial Property Insurance Contractor Insurance Farm Insurance
Highlights and features
  • We have over 45 years of combined experience in the insurance industry.
  • Our family-owned agency prioritizes personalized service and long-term relationships.
  • We offer access to multiple top-rated insurance carriers for tailored solutions.
  • Our team includes licensed advisors with specialized expertise in risk management.
  • We provide proactive support to help clients navigate claims efficiently.
What people say
Great to work with Knowledgeable team Saved money Always available 20-year loyalty
Services
Home Insurance
Home insurance protects your property and belongings from risks like fire, theft, and natural disasters. Our policies include replacement cost coverage, liability protection, and additional living expenses during repairs. We help clients customize coverage for valuable possessions, flood risks, and secondary homes while ensuring compliance with evolving building codes.
Auto Insurance
Auto insurance safeguards against financial losses from accidents, theft, or vehicle damage. Our policies include liability coverage, collision/comprehensive protection, and uninsured motorist options. We emphasize tailored solutions for bodily injury, property damage, and rental reimbursement, ensuring clients meet state requirements while protecting their assets.
Umbrella Insurance
Umbrella insurance provides excess liability protection beyond standard auto or home policies. It covers legal fees, medical expenses, and settlements exceeding primary policy limits. We help clients secure additional coverage for personal or business-related liability risks, including lawsuits and property damage claims.
Business Owners Insurance
Business Owners Policies combine property and liability coverage for commercial risks. Our solutions protect against property damage, business interruption, and third-party claims. We tailor policies to include cyber liability, workers' compensation, and environmental risks while offering umbrella extensions for high-limit protection.
General Liability Insurance
General liability insurance covers bodily injury, property damage, and advertising injuries for businesses. Our policies address risks from client interactions, premises accidents, or product-related claims. We help businesses meet contractual requirements while providing defense coverage for lawsuits involving personal or reputational harm.
People
Linda Kraus
Agent
Linda Kraus has served clients at Prairie Land Insurance Agency since 1996, combining decades of experience with a personalized approach to insurance solutions. Her expertise in risk management and client advocacy ensures tailored coverage for individuals and businesses.
James Gayton
Agent
James Gayton joined the agency in 1997 and earned his Certified Insurance Counselor designation in 2018. He specializes in commercial insurance and risk assessment, providing strategic advice to help businesses navigate complex liability and property challenges.
Lisa Gayton
Agent
Lisa Gayton joined the team in 2019, continuing the family tradition of excellence. She focuses on personal insurance lines and client education, ensuring policyholders understand their coverage options and risk mitigation strategies.
Questions
What types of insurance does Prairie Land Insurance Agency offer?
We provide personal insurance (home, auto, umbrella) and business insurance (BOP, liability, commercial property) tailored to individual and commercial needs.
How can I request a quote?
Fill out our online form or contact us directly at 608-251-3009 to discuss coverage options and receive a customized quote.
Are you an independent insurance agency?
Yes, we partner with multiple top-rated carriers to offer unbiased, competitive coverage options for personal and business clients.
What areas do you serve?
We primarily serve Madison, WI and surrounding areas, with insurance products licensed for Wisconsin residents and businesses.
How do I file a claim?
Visit our Service Center online or call our office during business hours to initiate a claim and receive step-by-step guidance.