Business Details
17 Years
experience
Transform Your Fitness Journey with Expert Personal Training
At 4Balance Fitness, we are dedicated to transforming lives through strength, nutrition, flexibility, and mindset. Founded in 2009 by Michael Cole and joined by Allison Cole in 2020, our mission is to provide a results-driven fitness environment where your goals matter most. Our personalized approach combines expert coaching, science-based programming, and a supportive community to help you achieve lasting lifestyle changes. We specialize in 1:1 personal training, hybrid training, and remote fitness solutions tailored to your unique needs. Our Greenville, SC facility offers cutting-edge recovery services, including compression boots and infrared sauna therapy.With over a decade of combined experience, our team prioritizes individualized attention, ensuring every client receives care grounded in integrity and a commitment to holistic well-being. We believe fitness is not just physical transformation but also mental and emotional growth. Our inclusive environment welcomes individuals of all fitness levels, from beginners to seasoned athletes. By integrating nutrition coaching and mindset development, we deliver comprehensive solutions for long-term success. Whether you're local or joining remotely, our dedicated coaches empower you to reach your full potential through flexible, goal-oriented programming.
Services
Personal Training
Remote Training
Nutrition Coaching
Group Training
Recovery Services
Details
- Year established: 2009
Highlights and features
- We offer personalized 1:1 coaching with science-based fitness programs.
- Our team includes certified trainers with backgrounds in exercise science and nursing.
- We provide hybrid and remote training options for flexibility.
- Our Greenville facility features recovery services like infrared sauna and compression therapy.
- We prioritize holistic transformation through fitness, nutrition, and mindset development.
Services
Personal Training
Our 1:1 personal training programs deliver customized fitness solutions tailored to your goals. Certified trainers create dynamic workouts combining strength, movement, and recovery techniques. Clients receive ongoing accountability and adjustments to maximize progress while minimizing injury risk.
Remote Training
Remote training provides flexible fitness coaching for clients outside Greenville. Programs include personalized workout plans, virtual check-ins, and progress tracking. This option maintains the same science-backed methodology adapted for home or travel environments.
Nutrition Coaching
Our nutrition coaching develops sustainable eating strategies aligned with fitness objectives. Professionals create individualized meal plans focusing on whole foods and proper macronutrient balance. The program emphasizes long-term lifestyle changes over restrictive dieting.
Recovery Services
Recovery services enhance performance and reduce injury risk through compression therapy and infrared sauna sessions. These modalities improve circulation, accelerate muscle repair, and promote mental relaxation to support consistent training.
Group Training
Group sessions combine community motivation with structured programming. Classes maintain small coach-to-client ratios for technique feedback while fostering peer support. Programming varies daily to prevent plateaus and maintain engagement.
People
Michael Cole
Co-Owner/Head Trainer
Michael Cole, NSCA-CPT and NSCA-CSCS certified, holds degrees in Exercise Science and Nutrition. With a background in collegiate athletics and professional wrestling, he develops science-based training programs. He founded 4Balance Fitness in 2009 to combine his passion for fitness and nutrition education.
Allison Cole
Co-Owner/Trainer
Allison Cole, a former nurse with personal training certifications, joined 4Balance Fitness in 2020. Her approach integrates health science with practical fitness coaching. She specializes in creating inclusive programs that address both physical and mental wellness for diverse client needs.
Questions
What services does 4Balance Fitness offer?
We provide personalized personal training, remote fitness coaching, nutrition planning, group classes, and recovery therapies like compression boots and infrared sauna sessions.
Can I train remotely with 4Balance Fitness?
Yes, our remote training program offers customized workout plans and virtual coaching for clients outside Greenville, SC, with flexible scheduling options.
What makes 4Balance Fitness different from other gyms?
We focus on individualized science-based programming, small-group coaching, and holistic wellness combining fitness, nutrition, and recovery services in a supportive community environment.
Do you offer free trial sessions?
Yes, we provide a free 3-part trial including body composition analysis and introductory training sessions to help you experience our approach before committing.
What payment options are available?
We accept HSA/FSA payments and offer membership plans tailored to different training frequencies and goals, with options for in-person and remote coaching.
