Business Details
38 Years
experience
Your Creative Marketing Partner in Pittsburgh
Founded in 1988, Group 2 has established itself as a trusted creative marketing and communications firm with a 35-year legacy of delivering results-driven campaigns. Our team of seasoned professionals combines strategic thinking with artistic excellence to craft tailored brand strategies, identity programs, print and digital collateral, websites, and multimedia solutions. We specialize in aligning marketing objectives with business goals through a transparent, client-centric approach that emphasizes connectivity and ROI.With a diverse portfolio spanning B2C, B2B, and nonprofit sectors, we leverage over 100 years of collective experience from our partner network to ensure every project meets the highest standards of quality and innovation. Our commitment to fostering long-term relationships is evidenced by client partnerships lasting decades, driven by our core values of integrity, responsiveness, and creative excellence.
Services
Brand Development
Graphic Design
Website Development
Video Production
Marketing Strategy
Signage Systems
Illustration
Photography
Social Media Strategy
Creative Consultation
Details
- Year established: 1988
Highlights and features
- 35+ years of experience in creative marketing and branding
- Transparent, client-first approach with no bait-and-switch tactics
- Full-service creative team with expertise in brand development
- Proven ROI through strategic alignment with client objectives
- Access to an extensive network of professional partners
What people say
Stellar creative solutions
Well-rounded design team
Responsive to requests
Strong project management
Creative leadership
Services
Brand Development
Our brand development services create cohesive brand identities that resonate with target audiences while aligning with business objectives. We conduct comprehensive market analysis and competitive research to craft unique brand positioning strategies. The team develops visual systems, messaging frameworks, and brand guidelines that ensure consistency across all touchpoints.
Graphic Design
We deliver full-spectrum graphic design solutions from concept to execution, including print collateral, digital assets, and packaging. Our designers combine artistic expertise with strategic thinking to create visually compelling materials that communicate brand messages effectively across traditional and digital media.
Website Development
Our website development team creates responsive, user-friendly digital platforms that enhance brand visibility and customer engagement. We integrate strategic content planning with technical implementation to build websites that support business goals while maintaining visual consistency with brand identity systems.
Video Production
We produce professional video content that tells compelling brand stories through motion graphics, promotional videos, and corporate communications. Our end-to-end video production services include concept development, filming, editing, and final delivery, ensuring technical excellence and strategic alignment with marketing objectives.
Marketing Strategy
We develop comprehensive marketing strategies that align creative campaigns with business goals through data-driven planning and market analysis. Our approach combines traditional and digital marketing channels to maximize ROI while maintaining brand consistency across all campaign elements.
People
Kelly McKenzie
President
Founder of Group 2 with 35+ years in creative services, Kelly combines business acumen with artistic vision to lead client partnerships that deliver measurable results in branding and marketing.
Ron Grice
Senior Designer, Illustrator, Animator
Pittsburgh native with extensive design experience, Ron specializes in creative problem-solving through illustration, animation, and dimensional design solutions that enhance client projects across multiple media platforms.
Linda Kotewicz
Senior Designer, Developer
With expertise in Adobe Suite and web development, Linda delivers visually compelling designs while managing projects from concept to completion, ensuring technical excellence and client satisfaction in digital and print deliverables.
Erin Panosian
Designer, Social Media Strategist
Creative professional with photography expertise and social media strategy skills, Erin brings contemporary design perspectives and modern marketing approaches to client projects while managing Group 2's digital presence.
Brian Lee Campbell
Creative Consultant
30-year industry veteran with executive creative leadership experience across Pittsburgh, San Francisco, and Dallas, Brian provides strategic direction and creative oversight for complex branding initiatives and integrated marketing campaigns.
Questions
What industries does Group 2 serve?
We work with B2C, B2B, and nonprofit organizations across diverse sectors including healthcare, higher education, construction, and corporate communications.
How does Group 2 ensure campaign effectiveness?
We combine strategic planning with creative execution, conducting market research and aligning all deliverables with client business objectives to maximize ROI.
What differentiates Group 2 from other agencies?
Our senior-level team provides direct client access without outsourcing, maintaining transparency and accountability through a proven process-driven approach.
Do you offer project management services?
Yes, we use Basecamp for cloud-based project management to ensure timely delivery and efficient communication throughout campaign development.
Can you handle multi-platform marketing campaigns?
We specialize in integrated campaigns that coordinate digital, print, and multimedia elements to create cohesive brand experiences across all channels.
What is your design process approach?
We begin with discovery sessions to understand business needs before developing custom creative strategies that ensure visual consistency and market relevance.
Videos
