Business Details
18 Years
experience
Your Trusted Partner for Industry-Specific Marketing Solutions
Atlas Marketing has been crafting strategic narratives for construction and manufacturing industries since 2008. Our approach combines deep industry expertise with data-driven insights to create marketing campaigns that simplify complex ideas and drive measurable results. With offices in Pittsburgh and a team of seasoned professionals, we specialize in translating technical expertise into compelling stories that resonate with target audiences.Our transparent project-based fee structures and focus on long-term partnerships have earned us recognition through 23 industry awards. By integrating traditional marketing with digital innovation, we help clients increase market share, strengthen brand identity, and achieve sustainable growth. Our proven process emphasizes active listening, strategic planning, and continuous performance analysis to ensure campaign success.
Services
Marketing Strategy
Crisis Communications
Digital Marketing
Social Media Management
Website Design
Media Relations
Brand Development
Public Relations
Campaign Planning
Analytics & Data Review
Details
- Year established: 2008
Highlights and features
- We offer 17 years of industry-specific marketing expertise
- Our team has deep knowledge of construction and manufacturing sectors
- We implement data-driven marketing strategies with measurable results
- Transparent project-based pricing structures ensure budget predictability
- Proven track record with 116+ successful client engagements
What people say
Strategic and creative
Industry knowledge
Results-driven campaigns
Responsive team
Simplified complex processes
Services
Marketing Strategy
Our marketing strategy services combine industry expertise with data-driven insights to create customized plans that align with business objectives. We conduct comprehensive market research and competitive analysis to identify growth opportunities. Our strategic approach ensures consistent messaging across all marketing channels while maintaining budget efficiency.
Public Relations
Our public relations services focus on building brand credibility through media relations and strategic communications. We develop targeted messaging and leverage industry connections to secure media coverage. Our crisis communications expertise helps protect brand reputation while maintaining transparent communication with stakeholders.
Digital Marketing
Our digital marketing solutions integrate analytics with creative content to enhance online visibility. We develop comprehensive strategies covering social media, email campaigns, and website optimization. Our approach combines technical expertise with industry-specific knowledge to maximize digital engagement and conversion rates.
Brand Development
Brand development services focus on creating compelling brand identities that resonate with target audiences. We conduct market research to identify unique value propositions and develop consistent brand messaging. Our approach combines strategic planning with creative execution to build lasting brand equity in competitive markets.
Campaign Analytics
Our campaign analytics services provide actionable insights through comprehensive data analysis. We track key performance metrics and provide regular reporting to measure campaign effectiveness. Our data-driven approach enables continuous optimization and ensures marketing investments deliver measurable business outcomes.
People
Chris Martin
Co-Founder
With over 15 years in marketing leadership roles, Chris Martin brings extensive industry expertise to Atlas Marketing. His strategic vision focuses on simplifying complex technical information into compelling narratives that drive business growth.
Beth Henry Martin
Co-Founder
Beth Henry Martin has 15+ years of experience in marketing communications and brand strategy. She specializes in developing targeted campaigns that connect with industry-specific audiences while maintaining brand consistency across all marketing channels.
Maria Podgorski
Senior Strategist
Maria Podgorski brings 12 years of marketing strategy experience to Atlas Marketing. Her expertise lies in developing data-driven marketing plans that align with business objectives while delivering measurable results for construction and manufacturing clients.
Susan Matson
Creative Director
Susan Matson leads our creative team with 14 years of experience in brand development and visual storytelling. She specializes in translating technical information into engaging visual content that resonates with target audiences in complex industries.
Dan Rodgers
Digital Marketing Director
Dan Rodgers has 13 years of experience in digital marketing strategy and execution. He leads our digital team in developing comprehensive online campaigns that combine technical expertise with creative content to maximize client engagement.
Questions
What industries do you specialize in?
We specialize in marketing for construction and manufacturing industries, with deep expertise in translating technical information into compelling narratives that resonate with target audiences.
How do you measure campaign success?
We use comprehensive analytics and performance tracking to measure key metrics like lead generation, market share growth, and brand engagement, providing regular reporting to demonstrate marketing ROI.
What makes your approach different?
Our approach combines industry-specific expertise with data-driven insights, focusing on simplifying complex information while maintaining transparent, project-based pricing structures.
Do you work with national clients?
Yes, we serve regional, national, and global clients in the construction and manufacturing sectors, adapting our strategies to meet specific market requirements and business objectives.
How do you develop marketing strategies?
We begin with comprehensive strategy sessions to understand business goals, then develop customized plans that integrate traditional marketing with digital innovation for maximum impact.
Can you help with rebranding efforts?
Yes, we've successfully rebranded multiple companies through comprehensive brand development programs that include messaging, visual identity, and market positioning strategies.
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