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Business Details
35 Years
experience
Your Trusted Real Estate Agent in Pasadena
Edward Uriarte has dedicated over 25 years to helping families achieve homeownership and financial independence through real estate. Our systematic, trademarked approach guarantees client satisfaction by combining cutting-edge technology with personalized service. We stand out by offering a unique guarantee: if we fail to sell your home at the agreed-upon price and timeframe, we will buy it ourselves. With a 97% success rate and a database of 6,588+ active buyers, we ensure faster sales at higher prices than industry averages.

Our team provides step-by-step guidance through every transaction phase, from pricing strategy and home preparation to marketing and closing. We maintain constant communication with clients, offering progress reports and negotiating on their behalf to secure optimal outcomes. Our local expertise in Los Angeles neighborhoods, combined with extensive market knowledge, positions us to deliver exceptional results in both buyer's and seller's markets.
Services
Home Selling Property Listings Buyer Representation Market Analysis Home Valuation
Details
  • Year established: 1991
Highlights and features
  • We guarantee to sell your home or buy it ourselves at agreed terms
  • 97% success rate vs. 77% industry average
  • Database of 6,588+ active home buyers
  • 25+ years of local Los Angeles real estate expertise
  • Homes sell for 4.9% more than average agent listings
What people say
Masterful deal making skills Excellent relationship with seller Calming influence during process Thorough and versatile service Helped secure timely extensions
Services
Home Selling
Our home selling service combines proven expertise with innovative marketing strategies. We provide comprehensive pricing analysis, professional home preparation guidance, and multi-channel marketing campaigns. Our unique guarantee ensures your property sells at the agreed price and timeframe or we buy it ourselves, eliminating market uncertainty for sellers.
Buyer Representation
We help buyers navigate competitive markets with strategic offer development and expert negotiation. Our service includes personalized property matching, market analysis, and access to exclusive listings. With 6,588+ active buyers in our database, we connect clients with ideal properties before they reach the open market.
Market Analysis
Our comparative market analysis uses advanced data analytics and local expertise to determine optimal pricing. We evaluate recent comparable sales, current market conditions, and property-specific features to maximize selling potential while ensuring competitive positioning.
Home Valuation
We provide accurate, data-driven home valuations using proprietary tools and MLS market data. Our service includes detailed reports on current market trends, comparable property analysis, and personalized recommendations for maximizing property value.
Property Listings
Our comprehensive marketing package includes professional photography, virtual tours, and multi-platform advertising. We utilize targeted online campaigns, print media, and direct buyer outreach to ensure maximum exposure for listed properties.
People
Edward Uriarte
Real Estate Agent
With over 25 years of experience, Edward Uriarte specializes in Los Angeles real estate transactions. He has completed 1,200+ successful deals and developed a trademarked guarantee program that ensures client satisfaction through accountability and market expertise.
Questions
What makes your home selling guarantee unique?
Our guarantee ensures your home sells at the agreed price and timeframe. If not, we buy it ourselves at our mutually agreed valuation, providing unmatched seller security.
How do you achieve higher sale prices?
Our strategic pricing analysis, targeted marketing, and 6,588+ buyer network create competitive bidding environments that typically generate 4.9% higher returns than average agent listings.
Which areas do you serve?
We specialize in Pasadena, San Marino, Los Angeles, El Sereno, Highland Park, and North East Los Angeles, with extensive knowledge of local market dynamics.
How quickly can you sell a home?
Our average sale time is 30% faster than industry standards, achieved through proactive marketing, immediate buyer outreach, and streamlined transaction management.
What services do buyers receive?
Buyers get personalized property matching, strategic offer development, and exclusive access to pre-listing opportunities through our extensive buyer network.
How do you handle difficult market conditions?
Our proven systems adapt to market changes using real-time data analysis, flexible pricing strategies, and creative marketing solutions to maintain successful outcomes.