Business Details
10 Years
experience
Trusted Accounting & Tax Advisory Services in Dallas
Reiff Martin CPA is a full-service accounting and tax firm dedicated to empowering business owners through strategic financial guidance. Founded in 2016 by Alison Reiff-Martin, a certified public accountant with over 30 years of experience, we specialize in delivering tailored accounting solutions for growth-stage small businesses. Our approach extends beyond traditional tax preparation, focusing on actionable insights, virtual CFO services, and comprehensive tax planning to help clients optimize financial performance. As small business owners ourselves, we understand the unique challenges entrepreneurs face, offering personalized support to streamline accounting systems and drive long-term growth.Our commitment to excellence is reflected in our partnerships with clients, ensuring timely reporting tools and clear financial narratives that enable informed decision-making. With deep roots in the Dallas community, we combine technical expertise with a client-centric philosophy to transform financial complexities into strategic opportunities.
Services
Tax Preparation
Estate Planning
Financial Reporting
IRS Representation
Payroll Services
Budget Planning
Tax Compliance
Virtual CFO
Strategic Planning
Payroll Tax Filing
Details
- Year established: 2016
Highlights and features
- We offer 30+ years of experience in accounting and tax advisory for small businesses.
- Our virtual CFO services provide executive-level financial expertise at a fraction of the cost.
- We specialize in IRS representation and audit support to minimize business risk.
- Our team holds certifications including CPA and QuickBooks Pro Advisor for technical excellence.
- Founder Alison Reiff-Martin combines CPA expertise with firsthand small business ownership experience.
Associations and certifications
- Certified Public Accountant (CPA)
- QuickBooks Pro Advisor
What people say
Guidance, efficiency and partnership
Engaging and very knowledgeable
Timely insights and informative articles
Clear financial picture for decision-making
Transformed accounting systems for growth
Services
Tax Preparation
Comprehensive preparation and filing of federal, state, and local tax returns for small businesses. Our team ensures accurate reporting while identifying deductions to minimize tax liability. We handle income, payroll, and sales tax filings, providing peace of mind during tax season.
Virtual CFO
Executive-level financial advisory services tailored for growing businesses. We deliver regular performance analysis, cash flow management, and strategic planning to support data-driven decisions. This service bridges the gap between accounting and long-term business growth.
IRS Representation
Expert guidance and representation during IRS audits or tax disputes. Our CPAs leverage deep tax code knowledge to protect your business interests. We handle communication, documentation, and negotiation to resolve issues efficiently with minimal disruption.
Strategic Planning
Customized financial roadmaps for business expansion. We analyze performance metrics, set measurable goals, and develop actionable plans aligned with your vision. This includes budgeting, profitability analysis, and resource optimization strategies for sustainable growth.
Estate Planning
Specialized services for high-net-worth individuals and business owners. We create tailored estate and trust plans to protect assets, reduce tax exposure, and ensure legacy goals are met. Our approach coordinates with legal and investment professionals for comprehensive wealth management.
People
Alison Reiff-Martin
CEO
Founder and CPA with 30+ years of experience guiding small businesses. Combines technical expertise with firsthand entrepreneurship to deliver actionable financial strategies that drive growth and operational efficiency.
Penny McCarthy
Bookkeeper
Seasoned bookkeeper with 22 years of experience ensuring accurate financial records. Specializes in solving complex accounting puzzles while maintaining timely, precise reporting for business owners.
Georgia Bond
Administrative Assistant
Recent Texas A&M graduate supporting operations at Reiff Martin CPA. Brings organizational expertise and a commitment to client service while pursuing further education in law.
Questions
What accounting services do you offer for small businesses?
We provide tax preparation, virtual CFO services, financial reporting, strategic planning, and IRS audit support tailored to small business needs.
How can you help reduce my business tax liability?
Our proactive tax planning identifies deductions and strategies to minimize liabilities while ensuring compliance with evolving tax regulations.
Do you work with businesses outside Dallas?
While based in Dallas, we serve clients nationwide through virtual advisory services and cloud-based accounting tools.
What experience do you have with small business accounting?
Founder Alison Reiff-Martin has 30+ years of experience as a CPA and small business owner, specializing in growth-stage financial solutions.
How does your virtual CFO service work?
We provide outsourced financial leadership with regular performance analysis, budgeting support, and strategic guidance to optimize business decisions.
