Fineman PR

Business Details

34 Years

experience

Your Trusted Public Relations Partner in San Francisco

Fineman PR has been delivering integrated communications, public relations, and digital performance marketing solutions for over 30 years. Our team of principled strategists combines creative insight with executional excellence to build and safeguard client reputations while driving brand value and customer loyalty. We specialize in tailored programs that address the unique challenges of industries ranging from healthcare to transportation, prioritizing substance over spin in every campaign. As a proud WORLDCOM partner, we leverage a global network of communications professionals to tackle international market challenges.

Our approach emphasizes transparency, ethical communication, and measurable results, ensuring clients receive strategic counsel that aligns with their business objectives. With expertise in crisis communications, media training, and digital/social media strategies, we position ourselves as problem-solving partners rather than mere service providers. Our commitment to staying ahead of industry trends while maintaining core principles has solidified our reputation as a trusted advisor in the public relations sector.

Services

Public Relations Media Relations Crisis Communications Digital Marketing Reputation Management Social Media Strategy Media Training Strategic Counsel

Details

Year established: 1992

Highlights and features

30+ years of experience in public relations and strategic communications
Integrated approach combining PR, digital marketing, and crisis management
Industry-specific expertise in healthcare, food & beverage, and transportation
Global resources through WORLDCOM partnership network
Tailored programs focused on measurable business outcomes

Associations and certifications

WORLDCOM Partner

Website

Update Listing

Services

Public Relations

Fineman PR delivers comprehensive public relations strategies tailored to client needs. Our team develops media relations campaigns, manages brand reputation, and creates compelling narratives that resonate with target audiences. With expertise across multiple industries, we help organizations build credibility and maintain positive stakeholder relationships through strategic communication planning and execution.

Crisis Communications

Our crisis communications specialists prepare organizations for unexpected challenges through proactive planning and rapid response strategies. We develop customized crisis protocols, train leadership teams, and implement real-time communication frameworks to protect brand integrity during critical situations. Our approach combines scenario planning with media relations expertise to minimize reputational damage and maintain stakeholder trust.

Digital Marketing

Fineman PR's digital marketing services integrate social media strategy, content creation, and performance analytics to enhance brand visibility. We develop data-driven campaigns that align with overall communication objectives, leveraging digital platforms to engage target audiences effectively. Our approach combines traditional PR principles with modern digital tactics to create cohesive, results-oriented marketing strategies.

Media Relations

We cultivate relationships between organizations and key media outlets through strategic media relations programs. Our services include press release development, journalist outreach, media training for spokespeople, and story pitching to secure earned media coverage. By understanding both client objectives and media requirements, we create mutually beneficial opportunities that enhance brand visibility and credibility.

Reputation Management

Our reputation management services focus on maintaining and enhancing organizational credibility through proactive monitoring and strategic interventions. We track media coverage, manage online presence, and develop long-term strategies to build positive brand perception. By combining traditional PR tactics with digital monitoring tools, we help clients maintain control of their narrative across all communication channels.

People

Michael Fineman

President

With over 30 years of public relations experience, Michael Fineman leads strategic direction for Fineman PR. He specializes in crisis communications and brand reputation management, having guided numerous organizations through complex challenges while maintaining a focus on measurable business outcomes.

Lorna Bush

Senior Vice President

Lorna Bush brings extensive expertise in media relations and strategic communications to her role as Senior Vice President. She oversees client campaigns and media outreach initiatives, leveraging her deep understanding of press dynamics to secure impactful coverage for Fineman PR's clients.

Heidi White

Senior Vice President

Heidi White specializes in digital communications and social media strategy as Senior Vice President. She leads integrated campaigns that combine traditional PR with modern digital tactics, helping clients build online engagement while maintaining consistent brand messaging across all platforms.

Questions

What industries does Fineman PR specialize in?

Fineman PR serves healthcare, food & beverage, transportation & infrastructure, consumer packaged goods, education, and digital/social media sectors with tailored communication strategies.

How does Fineman PR handle crisis communications?

We develop customized crisis protocols, train leadership teams, and implement real-time response frameworks to protect brand integrity during unexpected challenges using proven methodologies.

What digital marketing services do you offer?

Our digital services include social media strategy, content creation, online reputation management, and data-driven campaign execution that aligns with overall communication objectives.

Can you help with media relations and press coverage?

Yes, we provide comprehensive media relations services including press release development, journalist outreach, media training, and targeted story pitching to secure earned media opportunities.

How do you measure PR campaign effectiveness?

We use a combination of media monitoring tools, engagement metrics, and business impact analysis to track campaign performance against predefined objectives and ROI benchmarks.

Do you work with international clients?

As a WORLDCOM partner, we collaborate with global communications professionals to provide international market solutions while maintaining local market expertise.