Business Details
Your Trusted Partner for Strategic PR Solutions
We are a strategic communications agency with deep expertise in public relations, marketing, and thought leadership. Founded to serve innovators in B2B technology and financial services, we combine decades of industry experience with creative execution to deliver measurable results. Our team has over 60 years of combined experience, with client relationships lasting up to 17 years, reflecting our commitment to understanding business needs and driving growth.We specialize in media relations, content development, and brand positioning, having launched hundreds of companies from startups to Fortune 500s. Our work has earned recognition in Tier 1 publications, industry awards, and measurable campaign successes, including 85% of campaigns meeting or exceeding metrics. We prioritize long-term partnerships, forensic analysis of client needs, and innovative strategies tailored to dynamic markets.
Services
Media Relations
Content Development
Thought Leadership
Strategic Positioning
Digital Marketing
Highlights and features
- We meet or exceed campaign metrics in 85% of projects.
- Our average client tenure is 7 years, with one client relationship lasting 17 years.
- Our senior team brings over 60 years of combined experience in B2B tech and finance.
- We specialize in launching companies from pre-seed to Fortune 500.
- We earned 1,200+ media placements for a client in one year.
What people say
Outstanding results
Impressive media coverage
Innovative ideas
Long-term partnership
Measurable campaign success
Services
Media Relations
We execute targeted media outreach to secure coverage in Tier 1 publications, enhancing brand visibility and credibility. Our strategies include proactive story development, crisis communications, and analyst relations. Clients benefit from increased market influence and lead generation through earned media.
Content Development
Our team creates high-impact content including white papers, blogs, and thought leadership pieces to establish industry authority. We ensure 95%+ accuracy in first drafts, accelerating client timelines. Content drives engagement and supports SEO and lead generation goals.
Thought Leadership
We position clients as industry leaders through speaker placements, analyst profiles, and LinkedIn campaigns. By developing unique market narratives, we help clients influence trends and attract high-value partnerships and investments.
Strategic Positioning
Our services include market presence analysis, competitor research, and messaging development to differentiate clients. We align brand identity with business objectives, enabling companies to stand out in competitive landscapes and attract target audiences.
Digital Marketing
We design integrated digital strategies encompassing social media, email marketing, and SEO. Our data-driven approach optimizes lead generation and customer engagement, ensuring measurable ROI through analytics and campaign tracking.
People
Victoria Guimarin
Vice President
With over a decade of PR experience, Victoria specializes in media execution and thought leadership for B2B and B2C clients in tech, banking, and nonprofits. She has driven successful campaigns for Coupa and FoldiMate.
Tim Johnson
President
Tim has 30+ years of experience leading PR strategies for global tech and finance companies. As former Golin managing director, he worked with Amazon and Cisco, bringing deep industry expertise to Upraise.
Katie Jewett
Vice President
Katie focuses on integrated communications for B2B tech brands, managing client relationships and media outreach. She plays a key role in shaping Upraise's strategic direction and client engagement.
Questions
What industries does UPRAISE specialize in?
We focus on B2B technology and financial services, with experience in cybersecurity, fintech, enterprise software, and banking sectors.
How does UPRAISE measure campaign success?
We track metrics like media placements, lead generation, share of voice, and client business objectives, meeting or exceeding targets in 85% of campaigns.
Can UPRAISE handle global PR campaigns?
Yes, we have experience launching companies in international markets and securing coverage in global Tier 1 publications.
What sets UPRAISE apart from other agencies?
Our team's 60+ years of combined experience, long-term client relationships, and focus on measurable results distinguish us in strategic PR execution.
Do you work with startups and established enterprises?
We serve innovators at all stages, from pre-seed startups to Fortune 500 companies, tailoring strategies to each client's growth phase.
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