Business Details
Your Growth Partner for Healthtech & Fintech Innovation
Ratio is a growth agency dedicated to helping healthtech and fintech companies scale and reshape legacy industries. Our team of storytellers and data enthusiasts creates custom go-to-market strategies to attract, engage, and delight target buyers, unlock growth, and move markets. We combine industry insight, curated advisory support, and bold storytelling to accelerate growth in complex, regulated markets. Our core values emphasize diversity, candor, integrity, smart work, collaboration, and forward-thinking leadership.With a focus on measurable impact, we deliver data-driven decisions, performance marketing, and tech integration to build brands and optimize revenue strategies. Our advisory board comprises industry leaders who provide strategic guidance, ensuring our clients achieve market leadership and sustainable success.
Services
Intelligence & Insights
Brand & Creative
Social & Community
Performance Marketing
Automation
Experience Design
Highlights and features
- We specialize in go-to-market strategies for healthtech and fintech industries.
- Our advisory board includes industry leaders and C-suite executives.
- Data-driven approach ensures measurable revenue growth and market impact.
- Proven success in brand transformation and digital strategy execution.
- Comprehensive services spanning market intelligence to tech integration.
What people say
206% QoQ increase in MQL conversions
Strategic clarity
Pivotal in refining brand story
Award-winning revenue growth
Unicorn status achievement
Services
Intelligence & Insights
Ratio conducts comprehensive market assessments to identify opportunities, anticipate trends, and inform strategic decisions. Our data-driven approach ensures clients gain competitive advantages through actionable insights tailored to healthtech and fintech sectors. We combine quantitative analysis with industry expertise to guide revenue-focused strategies.
Brand & Creative
We develop compelling brand identities and messaging that resonate with target audiences. Our creative solutions align with business objectives to enhance market positioning, as demonstrated by successful rebranding projects for companies like Kasisto and Socure. Services include visual identity, narrative development, and awareness campaigns.
Performance Marketing
Ratio's performance marketing strategies optimize customer acquisition and retention through targeted campaigns. We leverage SEO, content marketing, and analytics to deliver measurable ROI, reducing CAC while increasing conversions and market penetration for healthtech and fintech clients.
Automation
Our automation solutions streamline marketing, sales, and operations workflows. By implementing scalable systems and integrating tech stacks, we improve efficiency and customer engagement. This includes CRM optimization, workflow automation, and data-driven process enhancements tailored to complex industries.
Experience Design
We create user-centric digital experiences that drive engagement and lead generation. Our design approach combines functionality with brand storytelling, delivering websites and platforms that enhance credibility and support conversion-focused interactions for healthtech and fintech audiences.
People
John Farkas
CEO / Partner
John leads Ratio's strategic vision, combining industry expertise with innovative growth tactics to help tech companies achieve market leadership.
Jess Head
President
Jess oversees operations and client success, ensuring delivery of high-impact strategies that align with Ratio's mission of transforming legacy industries.
Laura O'Toole
CEO | SureTest
Laura's partnership with Ratio drove a 206% quarterly increase in MQL conversions through strategic market alignment.
Stephanie Lahr
President | Artisight
Stephanie collaborated with Ratio to refine Artisight's brand strategy, resulting in a successful $42M Series B funding round.
Eric Thrailkill
Chairman
Eric provides strategic oversight and industry connections, leveraging decades of experience in scaling technology-driven organizations.
Questions
What industries does Ratio specialize in?
Ratio focuses on healthtech and fintech sectors, delivering tailored go-to-market strategies for complex, regulated markets.
How does Ratio measure campaign success?
We use data-driven metrics like MQL conversions, revenue growth, and market share expansion to evaluate effectiveness.
Can Ratio help with brand repositioning?
Yes, our brand strategy services have successfully repositioned companies like Socure and Kasisto for market leadership.
What role does the advisory board play?
Our advisory board provides strategic guidance and industry expertise to enhance client growth strategies and decision-making.
How do I start working with Ratio?
Book a strategy call through our website to discuss your growth goals and receive a customized action plan.
