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20 Years
experience
Hotel Reservation Solution for Direct Bookings
GuestCentric has been a leader in cloud-based digital marketing software for the hospitality industry since 2006. Our all-in-one platform empowers hotels to drive direct bookings through award-winning website design, integrated booking engines, and seamless connectivity with global distribution channels. With over 400 integrations and a 95% customer satisfaction rate, we prioritize innovation, customer exhilaration, and industry-defining technology.

Our team of experts, guided by core values of excellence and respect, has helped hotels save $190 million in commissions while delivering personalized guest experiences. Backed by 15+ years of experience and a proven track record of 250+ web design awards, we remain committed to advancing hotel digital strategies through cutting-edge tools and dedicated support.
Services
Hotel Website Design Booking Engine Central Reservation System Channel Manager Integration Global Distribution System Guest Marketing Tools SEO Optimization Business Analytics Upselling Applications Multi-Property Management
Details
  • Year established: 2006
Highlights and features
  • Award-winning web design recognized with 250+ industry awards
  • Dedicated support team with 95% customer satisfaction rate
  • Seamless integration with 400+ travel technology providers
  • Proven success saving hotels $190M in commission fees
  • Customizable solutions for independent hotels and multi-property groups
What people say
Responsive support team Innovative solutions Consistently growing Optimized booking engine Highly valuable
Services
Hotel Website Design
Our award-winning website design service creates visually striking, SEO-optimized hotel websites. Combining one-click publishing with automatic optimization tools, we deliver consistent brand messaging across all digital channels. By integrating visual content editors and performance dashboards, we help hotels increase online visibility and direct bookings while maintaining 24/7 search engine visibility through smart schema markup.
Booking Engine
This fully integrated booking platform boosts direct reservations through intuitive interfaces and real-time rate synchronization. The engine features upselling integrations, mobile optimization, and automatic content updates to enhance conversion rates. Designed to match hotel branding, it reduces OTA dependency while maintaining seamless connectivity with global distribution channels and property management systems.
Central Reservation System
Cloud-based reservation technology tailored for independent hotels and chains offers single-interface control over rates, availability, and guest data. With GDS integration and CRM personalization capabilities, this system streamlines operations while connecting to over 300,000 travel agencies worldwide. It provides dedicated sales support and corporate targeting tools for enhanced distribution success.
Channel Manager Integration
Direct integration with SiteMinder and other channel managers enables real-time inventory synchronization across 400+ booking platforms. This automated solution prevents overbookings, maintains rate parity, and optimizes revenue through dynamic pricing strategies while providing centralized control of 800+ OTA and GDS connections.
GuestCentric LAB Services
Our digital transformation service extends hotel marketing teams through monthly consultancy and performance analytics. Combining data-driven insights with specialized industry expertise, this service delivers customized growth strategies that increase direct bookings by 50% on average while providing continuous optimization through dedicated account management.
People
Pedro Colaco
President & CEO
Pedro founded GuestCentric in 2006 and revolutionized hotel digital strategies through unified booking platforms. With over 15 years in hospitality tech, he leads innovation in direct booking solutions while maintaining customer-centric values.
Filipe Machaz
VP of North America
Filipe oversees North American operations, bringing extensive hospitality technology experience to help hotels reduce OTA dependency. His strategic leadership focuses on expanding digital distribution opportunities through integrated reservation systems.
Sergio Serra
Chief Technology Officer
Sergio leads technical innovation in GuestCentric's cloud-based platforms, ensuring cutting-edge booking engine performance. With expertise in software architecture, he drives development of scalable solutions that power 8,000+ hotel websites globally.
Joao Trindade
VP of Marketing and Product
Joao directs product development and marketing strategies that align with evolving hotel needs. His team creates conversion-driven enhancements to booking engines and analytics tools based on 8,000+ hours of user research.
Rita Machado
VP Hotel Success
Rita ensures client satisfaction as VP Hotel Success, combining hospitality expertise with technical knowledge. She leads implementations that achieve 95% client retention through customized onboarding and continuous support.
Questions
How does GuestCentric reduce OTA commission fees?
By increasing direct bookings through optimized website design and conversion tools, hotels using GuestCentric save an average of $190 million annually in OTA commissions.
Can independent hotels benefit from your platform?
Yes, our solutions suit independent hotels and chains, offering scalable features like centralized multi-property management, global distribution access, and customized booking experiences.
How does the booking engine integrate with existing systems?
Our engine connects seamlessly with 400+ PMS, RMS, and GDS platforms, including Opera and Siteminder, ensuring real-time synchronization and automated inventory management across channels.
Do you provide ongoing technical support?
We offer dedicated support with 95% satisfaction ratings, including 24/7 emergency assistance, implementation guidance, and continuous platform optimization through 150+ annual innovations.
How does your platform improve direct bookings?
We combine SEO-optimized websites, shopping activation tools, and 72% query resolution within 24 hours to increase direct conversions by 50% on average for our clients.