Business Details
20 Years
experience
Emergency
services
Trusted Orlando Property Management Services
Innovative Realty has been a trusted leader in Orlando property management since 2006, delivering results-driven solutions for investors and property owners. Our team combines deep local expertise with cutting-edge technology to streamline property management, from tenant screening and rent collection to maintenance coordination and financial reporting. With a 99.5% on-time rent collection rate and a rigorous tenant vetting process, we prioritize transparency, communication, and client satisfaction.Our proprietary systems ensure seamless operations, while our 24/7 emergency support and personalized service provide peace of mind. Backed by 600+ satisfied clients and a 90% lease renewal rate, we leverage nearly two decades of Orlando market experience to maximize returns and minimize owner involvement. Our commitment to continuous improvement and industry-leading financial controls guarantees both asset protection and operational efficiency.
Services
Property Management
Tenant Screening
Maintenance Coordination
Rental Marketing
Financial Reporting
Lease Enforcement
Property Inspections
Eviction Prevention
Details
- Year established: 2006
Highlights and features
- We maintain a 99.5% on-time rent collection rate through proactive tenant management
- Our proprietary tenant screening process reduces evictions to less than 0.5%
- 24/7 emergency maintenance coordination with same-day resolution guarantee
- We use integrated software systems for transparent financial reporting and communication
- Backed by 600+ satisfied property owners and 18 years of Orlando market expertise
Associations and certifications
- General Liability Insurance
- Errors & Omissions Insurance
What people say
Prompt communication
Transparent service
Exceptional property management
Smooth process
Professional team
Services
Property Management
Our comprehensive property management service handles day-to-day operations, financial reporting, and tenant relations. We implement proactive maintenance strategies and market-driven pricing to maximize returns while minimizing owner involvement. Our Orlando-based team ensures compliance with Florida landlord-tenant laws through standardized processes and regular property inspections.
Tenant Screening
We conduct thorough background checks including credit history, rental references, and criminal records to ensure qualified tenants. Our multi-step verification process reduces risk while maintaining compliance with fair housing regulations. This includes income validation, eviction history checks, and identity confirmation for all adult applicants.
Maintenance Coordination
Our 24/7 maintenance support handles emergency repairs and routine service requests through a network of trusted vendors. The system prioritizes same-day resolution for critical issues while providing owners with real-time updates and detailed service documentation for transparency and accountability.
Rental Marketing
We optimize property exposure through strategic pricing, professional photography, and multi-platform listings. Our marketing includes MLS, Zillow, and self-guided tour technology to attract qualified tenants while providing owners with performance analytics and market position reports.
Financial Reporting
Our financial management system provides monthly statements, automated rent collection, and escrow account transparency. We utilize Positive Pay technology for fund security and offer online portals for real-time access to transaction records, tax documents, and investment performance metrics.
People
Justin Recca
Broker, Owner
Justin founded Innovative Realty in 2006 after a career in law enforcement. With over $8.5M in personal real estate investments, he brings operational expertise from both investor and management perspectives. Appointed to the Florida Real Estate Appraisal Board in 2018.
Liz Recca
Vice President, Realtor
Liz co-founded Innovative Realty with 24+ years of multi-family management experience. Previously with ZOM Residential Services, she oversees business development and special projects while maintaining industry leadership roles in property management associations.
Kati Ettinger
Director of Operations
Kati manages financial operations and IT systems with 12+ years of real estate experience. She transitioned from office management to operations leadership since joining in 2011, ensuring compliance and technological innovation across all business processes.
Luisa Matthes
Director of Property Management
Luisa leads property management operations with 10+ years in hospitality and real estate. Fluent in German, she joined in 2019 and specializes in social media marketing and resident relations while overseeing portfolio teams.
Alec Boe
Business Development Manager
Alec handles owner relations and brand development since 2022. A University of Florida business student, he brings commercial real estate experience and focuses on expanding client relationships through personalized communication strategies.
Questions
Are you licensed and insured property managers?
Yes, all our property managers hold Florida real estate licenses with Errors & Omissions and General Liability insurance coverage.
How do you determine rental pricing?
We analyze recent comparable rentals, property condition, and market trends to optimize pricing while minimizing vacancy periods.
What areas do you service?
We manage properties in Orange, Seminole, Osceola, Lake, Lee, and Collier counties including Orlando, Winter Park, and Fort Myers.
How quickly do you process maintenance requests?
Most critical issues receive same-day resolution with 24/7 emergency coordination through our vendor network.
What financial protections do you provide?
We use Bank of America's Positive Pay system with bi-directional reconciliation and dual-authorization controls for complete fund security.
How do you handle tenant screening?
Our process includes credit checks, income verification, rental history, criminal background checks, and eviction records for all adult applicants.
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