At Arizona Primary Eye Care, we are more than just an eye care center - we are a medical facility dedicated to providing top-notch care for your eyes. Since our founding in 2010, our team of expert optometrists has been committed to delivering exceptional service and quality care to our patients. Our state-of-the-art facilities are located in Midtown, Student Union, Eastside, and Benson, making it convenient for our patients to access our services.
Our Story
Our organization was founded by Dr. Cheryl Schmitt and Dr. Katrina Nichols, two highly qualified and experienced optometrists who share a passion for providing exceptional eye care. Over the years, we have grown to employ dozens of people across our multiple locations, all dedicated to delivering outstanding patient care. We take pride in being integral members of the Tucson community, sponsoring local events and supporting our local Wildcat basketball team.
Our Expertise
At Arizona Primary Eye Care, we offer a wide range of services to cater to your every eye care need. Whether you're in need of a routine eye exam, an emergency eye care service, or a specialized treatment, we've got you covered. Our team of experts is equipped with the latest technology and expertise to diagnose and treat a variety of eye conditions, from basic eye exams to visual field analysis, and even eye emergencies.
Our Services
Our comprehensive range of services includes:
- Eye Exams
- Emergency/Eye Injury
- Kids Vision
- Frames & Lenses
We understand the importance of providing high-quality products and services to our patients. That's why we offer a vast selection of frames, eyeglasses, and contact lenses from renowned brands to ensure you find the perfect fit for your style and needs.
Our Team
Our team consists of highly qualified and experienced optometrists who are dedicated to delivering exceptional patient care. Our staff is committed to providing a warm, welcoming, and professional environment, ensuring that every patient feels comfortable and well cared for. Meet our optometrists:
- Dr. Cheryl Schmitt, O.D.
- Dr. Katrina Nichols, O.D.
- Dr. Lindsay Greiten, O.D.
- Dr. Stephanie Hilde, O.D.
- Dr. Alexis Romero, O.D.
What Our Patients Say
We take pride in our reputation for exceptional patient care. Here's what some of our satisfied patients have to say:
- "It was one of the best experiences I've ever had at a doctor's office. Very cordial, professional staff that took care of me each step of the way." - Heidi L.
- "The Dr. was great. Clear, concise, and kind. The rest of the staff took her lead in those qualities as well." - Don D.
- "The ENTIRE staff at AZ Primary Eye Care are top shelf. My family has been seeing Dr. Nichols for several years now, and we couldn't be happier with both the service and products." - Judy F.
Insurances We Accept
We contract with most insurance companies, including VSP and Medicare. As a courtesy, we also bill primary insurers on behalf of our patients.
Overview of the Reviews
Staff Praise
Many reviewers praised the exceptional customer service provided by the staff, particularly Luis in the optical department, Dr. Katrina Nichols, Raelene at the front desk, and Leanna who handled phone inquiries. These staff members were commended for their expertise, kindness, and attention to detail.
Positive Experiences
Several reviewers had positive experiences at the optometry practice, citing short wait times, thorough exams, and helpful staff. They appreciated the professionalism and courtesy shown by the staff, which made them feel comfortable and valued.
Issues with Promotions and Sales
Some reviewers had issues with promotions and sales. One reviewer felt misled about a buy-one-get-one-free deal, while another felt pressured into purchasing expensive glasses and frames.
Concerns about Sales Tactics
A few reviewers expressed concerns about the sales tactics used in the eyeglass sales section, feeling trapped or uncomfortable when presented with expensive options.

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