Business Details
26 Years
experience
Your Trusted Partner for Travel Marketing Solutions
MMGY Global is a $100 million marketing communications and technology company with over 600 colleagues across global offices. As the world's leading integrated marketing company specializing in the travel, tourism, and hospitality industries, inspiring people to go places is more than just a lineit is at the core of everything we do. From telling stories that inspire consumers to travel to providing opportunities that empower our staff to grow, this mantra is driven by the mission and values we share across all MMGY Global agencies and offices. Travel transcends borders and cultures, connecting us by what we share and teaching us to appreciate how we differ. We believe that the more a person sees of the world, the more capable they are of changing it, and our global brands strive to embody this mission in everything they do.By living out our valuesinclusive, empowering, curious, creative, transformativethrough the work we do with partners and clients, together we create opportunities and generate economic vitality for communities around the world. MMGY Global is privately owned by EagleTree Capital, a leading New York-based middle-market private equity firm. EagleTree has deep experience investing in marketing, media, and travel-focused companies and supports MMGY Global in its global growth and innovation strategy. As MMGY Global's flagship integrated marketing communications agency, MMGY delivers creative solutions driven by research and insight across the world. For nearly four decades, MMGY has offered a holistic approach to marketing strategy, from branding through deployment, to deliver measurable success.
Services
Advertising Campaigns
Branding
Content Creation
Research & Analytics
Public Relations
Social Media Strategy
Media Marketing
Experiential Marketing
Technology Solutions
Strategic Planning
Details
- Year established: 2000
Highlights and features
- We offer 40+ years of expertise in travel marketing strategy.
- Our global team delivers research-driven, measurable campaign results.
- We combine creative storytelling with data analytics for impactful solutions.
- Our network spans 14 offices across five continents.
- We specialize in integrated marketing for travel, tourism, and hospitality.
Services
Advertising Campaigns
MMGY Global designs and executes award-winning advertising campaigns tailored to the travel and tourism industry. Our campaigns combine creative storytelling with data-driven insights to maximize reach and engagement. We deliver measurable results through integrated multi-channel strategies.
Branding
We develop compelling brand identities and strategies that resonate with global audiences. Our approach combines market research with creative innovation to position travel brands for long-term success. We help clients establish strong emotional connections with travelers worldwide.
Research & Analytics
MMGY Travel Intelligence provides syndicated and custom market research for the travel industry. Our data-driven solutions help clients measure performance, identify trends, and make informed business decisions. We offer advanced analytics and big data integration capabilities.
Public Relations
Our PR experts create strategic communications plans that enhance brand visibility and reputation. We leverage media relations, crisis management, and digital storytelling to position clients as industry leaders. We deliver targeted messaging across traditional and emerging platforms.
Social Media Strategy
We develop comprehensive social media strategies that drive audience engagement and brand loyalty. Our approach combines content creation, influencer partnerships, and performance analytics to optimize digital presence. We help travel brands connect with modern consumers across all major platforms.
People
Katie Briscoe
CEO
Katie Briscoe leads MMGY Global's international strategy across 14 global offices. With extensive experience in travel marketing, she serves on the U.S. Travel Association board and has received multiple industry leadership awards. She shapes policy for over 600 team members and drives innovative business development.
Craig Compagnone
President, Americas
Craig Compagnone oversees all North and South American operations for MMGY Global. With 18+ years of experience, he has built a marketing organization that delivers award-winning solutions across five continents. He serves on the Destinations International Board of Directors and provides strategic leadership for global clients.
Clayton Reid
Board Member and Former CEO
Clayton Reid served as MMGY Global's CEO for 10 years before becoming Chairman. Recognized as a top marketing mind in travel, he has worked with global brands like Disney and Marriott. He advocates for sustainability in travel and has received numerous industry accolades, including HSMAI's Lifetime Achievement Award.
Don Montague
Founder
Don Montague founded MMGY Global and spent 30 years shaping its foundation. He created the annual Summit at Vail and worked with major travel brands like Disney and Westin Hotels. He remains involved in industry advocacy and community leadership, maintaining connections across the global travel sector.
Peter Yesawich
Founder
Peter Yesawich co-founded MMGY Global and became a respected authority on American traveler behavior. He has appeared in major media outlets and received awards from HSMAI and DMAI. As a coauthor of 'Marketing Leadership in Hospitality and Tourism,' he has shaped industry thought leadership for decades.
Questions
What industries does MMGY Global specialize in?
We specialize in travel, tourism, and hospitality marketing with global expertise across all segments of these industries.
How long has MMGY Global been in business?
We've been operating since 2000, with agency brands that have been serving the travel industry for decades.
What services does MMGY Global offer?
We provide integrated marketing solutions including advertising, branding, research, public relations, digital strategy, and experiential marketing for travel brands.
Does MMGY Global work with international clients?
Yes, we have 14 global offices and serve clients across five continents in the travel and tourism sectors.
What makes MMGY Global different from other marketing agencies?
We combine 40+ years of travel industry expertise with data-driven insights and creative storytelling to deliver measurable results for our clients.
How does MMGY Global measure campaign success?
We use advanced analytics, market research, and performance metrics through our Travel Intelligence division to track and optimize campaign effectiveness.
