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At Memo, we believe that great food and drink are not just a meal, but an experience that brings people together. For over two decades, we've been crafting unforgettable brand stories for the culinary world, and we're dedicated to creating memorable experiences that resonate with our clients and their customers.
Our Story
We're a nimble studio in Brooklyn, comprising seasoned professionals who've mastered their craft in the hospitality industry. Our team brings together the perfect blend of creativity, strategy, and design expertise to craft brand experiences that transcend the table. Whether we're launching a new restaurant, expanding an existing brand, or turning a food hall into a neighborhood favorite, we collaborate with passionate restaurateurs to design and deliver captivating guest experiences that embody the vision and mission of our clients.
Our Approach
At Memo, we believe that the best decisions are made over a meal. That's why we start with heart, and focus on combining vision, strategy, and design to create unforgettable customer experiences that convey our clients' missions, create connection, and set the stage for their success. We achieve this through a unique three-phase approach that focuses on strategic consulting, creative direction, and design development.
Strategic Consulting
Our strategic consulting phase is all about marrying our clients' initial goals with customer needs in the current culinary zeitgeist. We build a strategic plan that's much broader than branding and design, defining key outcomes, outlining next steps, deciding how to maximize time and prioritize budget, and identifying potential collaborators - all while setting the stage for unforgettable brand storytelling.
Creative Direction
Our creative direction is where the magic happens. As creative director, Douglas Riccardi oversees all aspects of our clients' projects, from brand identity and interiors to customer journey and packaging. He facilitates the flow of collaboration with project partners, helps reduce indecision and revision, and keeps all dimensions of design humming along in alignment with the strategic and creative vision.
Design Development
Our design development phase is where we sweat every detail to create seamless applications of our clients' brand stories across every customer touchpoint. We combine elements with precision and balance to present a clear, memorable, and Instagram-able brand experience. From concept development to brand architecture, identity positioning, and naming, we orchestrate a harmonious blend of designs that reflect our clients' unique positioning, differentiate their brands from the competition, and create cohesion across the customer journey.
Our Expertise
Our expertise extends to every aspect of the culinary world, from architecture and construction to interior design and communication. We can facilitate connections and collaboration with our network of industry pros to build out our clients' dream teams as needed. And when it comes to execution, we bring together the right experts from top-tier agencies, vendors, and professionals to ensure seamless delivery.
Working with Us
At Memo, we believe that great food and drink are not just a meal, but a way to build connections and memories. If you're a restaurateur looking to launch a new restaurant or expand an existing brand, we invite you to join us for a meal and explore how we can help you fast-track your success. Whether you're looking for a collaborator, a strategist, or a design partner, we're here to support your mission and help you create an unforgettable brand story that resonates with your customers.

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