Business Details
17 Years
experience
Your Trusted Partner for Automotive Digital Marketing
Founded by industry veterans Liz Prior and Tom Moorhead, L2TMedia has become a leader in automotive digital marketing through innovation and expertise. Our team combines cutting-edge technology like AudiencePro and AudienceID with decades of dealership experience to deliver performance-driven solutions. We specialize in SEO, Paid Search, and Reputation Management, helping dealerships nationwide maximize ROI through data-driven strategies.Our dedicated digital strategists provide monthly performance reviews and personalized support, ensuring clients stay ahead in a competitive market. With certifications from Google, Microsoft, and major automotive OEMs, we offer a comprehensive suite of services designed to boost online visibility, generate high-quality leads, and drive dealership sales growth.
Services
Paid Search
Paid Social
Display Ads
SEO
Reputation Management
AutoIncent
AudiencePro
AudienceID
VDPConnect
Incentives Manager
Details
- Year established: 2009
Highlights and features
- We offer proprietary AudiencePro and AudienceID platforms for precise audience targeting
- Our team includes Google-certified specialists with automotive industry expertise
- We provide dedicated digital strategists for personalized monthly performance reviews
- Proven results with 4.4 customer rating and 269% review growth for clients
- Certified partner for major automotive brands including General Motors and Hyundai
Associations and certifications
- Google Premier Partner
- Microsoft Advertising Certified
- Bing Ads Accredited
- Oracle Advertising Certified
What people say
Increased VDP views
Improved social reach
Proven results
Dedicated support
Effective technology
Services
Paid Search
Our Paid Search campaigns target ready-to-buy shoppers through strategic keyword optimization. Using VDPConnect technology, we create dynamic ads that direct users to specific vehicle detail pages. Our Google-certified specialists continuously refine keyword lists and implement strategic ad extensions to maximize click-through rates and conversion opportunities for dealership clients.
AudiencePro
AudiencePro combines first-party CRM data with third-party sources to create hyper-targeted marketing audiences. This customer data platform enables precise audience segmentation and cross-channel activation through advanced data ingestion and hygiene processes. Dealerships benefit from improved targeting accuracy and measurable ROI improvements through data-driven marketing strategies.
Reputation Management
Our reputation management system monitors and enhances online reviews across major platforms. Automated review requests connect through DMS integration, while our team provides 24-48 hour response support for negative feedback. The service includes sentiment tracking, competitor analysis, and citation management to improve local search visibility and customer trust metrics.
SEO
Our SEO specialists use machine learning technology to optimize dealership websites for local search dominance. Services include keyword gap analysis, technical SEO audits, and content creation that improves organic visibility. With Google Business Profile integration and vehicle listings optimization, dealerships achieve higher search rankings and increased website traffic from in-market car buyers.
AudienceID
AudienceID identifies anonymous website visitors and converts them into qualified leads through personalized remarketing campaigns. The system captures shopper information and delivers targeted messages to drive return visits. Integrated with dealership CRM systems, this solution provides detailed insights into customer behavior while improving lead generation from website traffic.
People
Liz Prior
Co-Founder, Head of Finance, Marketing and Operations
With extensive dealership marketing experience, Liz Prior co-founded L2TMedia to revolutionize automotive digital marketing. She oversees financial operations and strategic marketing initiatives, leveraging her expertise in luxury franchise marketing and business development to drive company growth.
Tom Moorhead
Co-Founder, Head of Sales
Tom Moorhead brings deep automotive sales expertise to L2TMedia as co-founder. His background in dealership business development informs the company's client-focused approach, ensuring sales strategies align with market demands while maintaining strong OEM partnerships across the automotive industry.
Kate Hudson
Senior Director, CST & Marketing
Kate Hudson leads client success initiatives at L2TMedia, focusing on delivering exceptional service to automotive dealership clients. With extensive experience in digital marketing operations, she manages teams that ensure clients achieve optimal results through personalized support and performance optimization strategies.
Jeff Kaufman
Vice President, Product & Strategy
Jeff Kaufman drives product development at L2TMedia, overseeing the evolution of AudiencePro and AudienceID platforms. His leadership in digital marketing technology ensures dealerships receive innovative solutions that combine data science with automotive industry expertise for measurable business growth.
Carla Certeza
Design Supervisor
Carla Certeza leads creative design initiatives at L2TMedia, ensuring visual content aligns with client marketing goals. Her team develops engaging digital assets that enhance campaign performance while maintaining brand consistency across all marketing channels for dealership clients.
Questions
What digital marketing services do you offer for automotive dealerships?
We provide Paid Search, SEO, Reputation Management, AudiencePro data platform, and AudienceID remarketing solutions specifically designed for automotive dealerships.
How do you help dealerships generate more qualified leads?
Our VDPConnect technology directs shoppers to specific vehicle pages while AudienceID converts anonymous visitors into tracked leads through personalized remarketing campaigns.
What makes your SEO service different for car dealerships?
We combine machine learning analysis with Google-certified expertise to optimize dealership websites for local search dominance and vehicle listing visibility.
How do you measure campaign performance for clients?
We provide monthly performance reviews with metrics like CPL, CTR, and VDP view increases through our proprietary dashboard reporting system.
Are you certified by major automotive brands?
Yes, we're certified by General Motors, Hyundai, Genesis, and other major OEMs as official digital marketing providers for dealership networks.
How can dealerships start working with you?
Dealerships can request a free digital marketing audit through our website to begin optimizing their online presence and advertising performance.
