Business Details
Strategic Marketing & Communications Solutions
At MIOD, we transform expertise into impactful strategies. As a full-service global marketing, communications, and media relations firm headquartered in Chicago, we combine sharp strategy with bold creativity to drive measurable results. Our team of seasoned strategists, storytellers, and relationship-builders partners closely with clients to amplify messages, elevate brands, and reach critical audiences. With a focus on complex, regulated industries like healthcare technology, digital pharmacy, and retail IT, we deliver work that earns both awards and trust.Our collaborative, hands-on approach ensures we operate as an extension of our clients' teams, delivering thoughtful, actionable solutions. Recognized by leading industry organizations such as the American Marketing Association and PRSA, we maintain a commitment to excellence in strategy and execution. For over a decade, we've embedded ourselves as trusted partners to businesses navigating dynamic markets, aligning every initiative with client goals to drive growth and lasting impact.
Services
Strategic Marketing
Media Relations
Social Media Marketing
Content Development
Industry Research
PR Campaigns
Digital Strategy
Brand Positioning
Thought Leadership
Demand Generation
Highlights and features
- We offer 15+ years of expertise in healthcare IT and retail technology marketing.
- Our team secures placements in top-tier publications like The Wall Street Journal.
- We implement data-driven digital strategies tailored to business objectives.
- Our collaborative approach integrates seamlessly with client teams.
- We combine strategic messaging with award-winning creative execution.
Associations and certifications
- American Marketing Association
- Association of Marketing and Communications Professionals
- ANA Business Marketing Association
What people say
Standout results
Prestigious industry awards
Elevated brand awareness
True extension of our team
Proven success
Services
Strategic Marketing
We develop custom marketing strategies aligned with business objectives and audience needs. Our approach combines industry expertise with data-driven insights to create campaigns that drive measurable growth. Specializing in complex sectors like healthcare IT and retail technology, we help brands navigate competitive markets through brand positioning, demand generation, and go-to-market strategies that deliver tangible results.
Media Relations
Our media relations experts secure high-impact coverage in top-tier publications through targeted outreach and compelling storytelling. We position clients as industry thought leaders while building credibility through strategic messaging. With established relationships across business and healthcare media, we deliver placements that enhance brand visibility and support broader marketing goals through press releases, executive visibility programs, and crisis communications.
Social Media Marketing
We create data-driven social media strategies that boost online presence and engagement across platforms. Our team develops platform-specific content tailored to target audiences while leveraging analytics for continuous optimization. Using tools like Hootsuite, we manage campaigns that increase follower growth, drive website traffic, and generate leads through LinkedIn marketing, influencer partnerships, and targeted ad campaigns focused on B2B and healthcare technology sectors.
Content Development
We produce high-impact content that resonates with key stakeholders and drives business outcomes. Our services include thought leadership articles, white papers, sales collateral, and digital content creation tailored to specific audiences. By aligning content with marketing objectives, we help clients establish authority in their field while supporting lead generation and customer retention through consistent, value-driven messaging across all communication channels.
Industry Research Campaigns
We maximize the business impact of industry research through strategic messaging and targeted campaigns. Our approach transforms research findings into compelling narratives that attract key influencers and decision-makers. Partnering with firms like Forrester and Gartner, we develop media and marketing initiatives that elevate research value, drive industry conversations, and support clients' financial objectives through enhanced market visibility and thought leadership positioning.
People
Tricia M. Spellman
Founder/CEO and Principal
15+ year marketing leader with expertise in healthcare and retail tech. Built MIOD into a strategic agency that generated $30M in client investments and drove $1.5B in revenue through innovative campaigns.
Elizabeth Anderson
Senior Marketing Consultant
Award-winning strategist with global marketing experience across healthcare, energy, and technology sectors. Recognized for brand development success at HIMSS and Peoples Gas while delivering measurable business growth outcomes.
Jacqueline Bowman-Busato
Strategic Marketing and PR Strategist
20-year EU policy expert with healthcare and life sciences focus. Combines legal background and MBA with stakeholder engagement expertise to develop strategic alliances and policy-driven marketing solutions for international clients.
Questions
What industries does MIOD specialize in?
We focus on complex, regulated industries including healthcare IT, digital pharmacy, PBM solutions, payer marketing, and retail technology.
How does MIOD approach client partnerships?
We operate as an extension of your team through collaborative co-creation, aligning every strategy with your business goals and market realities.
What media outlets has MIOD secured coverage in?
Our clients have been featured in The Wall Street Journal, Forbes Health, Yahoo Finance, Modern Healthcare, and other top-tier publications.
How does MIOD measure campaign success?
We track measurable outcomes like media placements, lead generation, brand awareness metrics, and direct revenue contributions from marketing initiatives.
What sets MIOD apart from other agencies?
Our combination of industry-specific expertise, award-winning creative execution, and data-driven strategies delivers proven results in complex markets.
