Inspire. Educate. Enrich.
At MIOD, we understand that every business is unique, with its own distinct voice, values, and goals. That's why we approach each client partnership with empathy, creativity, and a willingness to listen and adapt. Our team of experienced professionals is dedicated to crafting strategic marketing, media relations, and content development solutions that elevate your brand and drive results.
Our Services
As a full-service marketing and public relations firm, we offer a comprehensive range of services designed to amplify your brand messaging and value proposition. Our expertise includes:
Marketing Strategy & Execution: We develop and execute marketing strategies that resonate with your target audience, driving engagement, conversions, and revenue growth.
Positioning & Message Development: Our team of experts crafts compelling brand positioning and messaging that cuts through the noise and captivates your audience.
Company & Product Launches: We harness the power of strategic marketing and media relations to generate buzz and excitement around your new products or services.
Marketing Material Creation: Our team produces high-quality marketing materials that accurately reflect your brand and resonate with your target audience.
Media Relations: We build and maintain strong relationships with the media, securing coverage and generating brand awareness through objective third-party endorsements.
Social Media & Digital Marketing: Our experts develop and execute social media strategies that engage, convert, and retain your target audience.
Content Development: Our team creates high-quality content that informs, entertains, and educates your audience, establishing your brand as a thought leader in your industry.
Industry Research & Campaigns: We conduct in-depth research and analysis to identify trends, patterns, and insights that inform our marketing and media relations strategies.
Our Approach
At MIOD, we believe that effective marketing and media relations are built on a foundation of trust, respect, and collaboration. Our unique approach is founded on the principles of integrity, excellence, respect, passion, innovation, and empowerment. We believe in empowering our clients to amplify their brand voices and reach new heights of success.
Our Team
Our team of experienced professionals is dedicated to delivering exceptional results and exceeding client expectations. Our experts have over 20 years of combined experience in various industries, including retail technology, consumer packaged goods, healthcare IT, and financial services.
Meet Our Founders
Tricia M. Spellman, Founder/CEO and Principal, has over 20 years of experience in strategic marketing, media relations, brand, and lead generation. Her background includes working with start-ups and well-established businesses, including global market leaders.
Vanetta Mayers, Senior Social Media Strategy Consultant, has over 15 years of experience in digital marketing, including social media, content marketing, e-commerce, UX design, affiliate marketing, influencer marketing, SEM, SEO, analytics, and project management.
Reva Nelson, Director of Content and Communications, is a writer and communications professional with 20 years of experience in writing thought leadership and marketing communications for clients across various industries.
Join us on this journey, and let's elevate your brand together!

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