Honesty, Integrity, and Friendly Service are our priorities.
For over 150 years, Prudential Jewelry & Loan has proudly served Buffalo and the surrounding community, offering exceptional customer service and a wide range of services to meet your needs. Our team of experienced professionals is dedicated to providing personalized and tailored solutions for every situation.
Our Expertise
Our team includes Gemological Institute of America certified graduate gemologists who have a deep understanding of jewelry and gemstones. They can assist you in finding the perfect piece of jewelry, evaluating your valuables, or recommending the best course of action when pawning, selling, or buying jewelry.
Custom Design & Repairs
- Bring your vision to life with custom jewelry design and creation
- Restore and revitalize your cherished pieces with expert repairs
- Get professional watch repair and maintenance
Buying & Selling Jewelry
- Sell your unwanted or broken jewelry for competitive prices
- Receive a fair and honest appraisal for your valuables
- Explore the option of a collateral loan if you need short-term financial assistance
Pawning & Loans
- Secure a loan using your jewelry as collateral with competitive interest rates
- Flexible repayment options and the ability to renew your loan are available
- Rest assured that your valuable items are securely protected in our state-of-the-art vault
Why Choose Prudential Jewelry & Loan?
- Experienced and certified gemologists for expert guidance
- Personalized and attentive customer service every time
- Competitive prices and fair offers for buying and selling jewelry
- State-of-the-art security measures to safeguard your valuables
- Generations of trusted service to the Buffalo community
Our commitment to honesty, integrity, and outstanding customer service has been the cornerstone of our success for over a century. Let us assist you with all your jewelry-related needs and provide you with a seamless and personalized experience.
Overview of Reviews
The reviews of Prudential Jewelers are overwhelmingly positive, with most customers expressing satisfaction with their experiences. The reviewers praise the store's fair prices, excellent customer service, and knowledgeable staff.
Positive Aspects
- Fair Prices: Many reviewers mention that Prudential Jewelers offers the highest percentage of loan value and the lowest loan cost, making it an attractive option for those seeking loans against their jewelry.
- Excellent Customer Service: The staff is described as friendly, helpful, and trustworthy, with some reviewers mentioning that they have been doing business with the store for years.
- Knowledgeable Staff: The staff is praised for their expertise and ability to provide accurate appraisals and helpful advice.
- Wide Selection: Some reviewers mention that the store has a wide selection of jewelry, including fine pieces like gold earrings.
Negative Aspects
- Unfair Pricing: A few reviewers express disappointment and frustration with the store's pricing, accusing them of being rip-offs and scam artists.
- Low Offers: Some reviewers mention that the store's offers for their jewelry are unreasonably low, leaving them feeling disappointed and frustrated.

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