Business Details
18 Years
experience
Your Trusted Digital Marketing Partner for SEO, PPC & More
Since 2008, Eight Oh Two has been at the forefront of digital marketing, combining innovative technology with human expertise to solve complex challenges and accelerate client success. Our team lives and breathes search marketing, maintaining deep expertise in SEO, PPC, and performance-driven strategies that evolve with industry shifts. We pride ourselves on creating customized solutions tailored to each client's unique needs, ensuring targeted strategies that deliver superior results. With a long history of measurable growth and a commitment to understanding market nuances, we act as trusted partners, optimizing every aspect of digital campaigns for maximum impact.Our agility allows rapid adaptation to market changes, ensuring campaigns consistently perform at peak potential. Backed by 15+ years of e-commerce experience and over 205 years of collective SEO/PPC expertise, we combine AI precision with human strategy to uncover opportunities and scale what works. Our average client tenure exceeds 7 years, reflecting our dedication to transparency, direct access, and partnership-driven relationships that prioritize client goals above all else.
Services
PPC Management
Search Engine Optimization
Content Marketing
Generative Engine Optimization
Paid Social Media
Amazon Marketing
Conversion Rate Optimization
Details
- Year established: 2008
Highlights and features
- We offer 15+ years of dedicated SEM specialization with Google-recognized excellence.
- Our customized solutions adapt to your specific business needs, not one-size-fits-all products.
- We provide direct access to strategists with zero long-term contracts and full transparency.
- Our team combines AI-powered precision with 205+ years of collective human expertise.
- We maintain an 8-year average client tenure through performance-driven partnership.
Associations and certifications
- Google Best in Class
What people say
Actionable solutions
Top priority always
Highly effective
300% SEM growth
Delighted with results
Services
PPC Management
Our AI-powered PPC management optimizes every ad dollar through machine learning bid strategies and Performance Max campaign expertise. We create scalable account structures engineered for evolving business goals while maintaining Google Best in Class status since 2018. With direct platform support and proven execution at scale, our team delivers smarter bidding, testing, and scaling that improves efficiency and accelerates results.
Search Engine Optimization
We build search-first SEO strategies combining technical optimization, content creation, and generative engine readiness. Our 15+ years of e-commerce expertise remove technical roadblocks while creating AI-friendly content that ranks and converts. By focusing on both search engine algorithms and user experience, we boost visibility and drive sustainable long-term growth through improved rankings and qualified traffic.
Generative Engine Optimization
As pioneers in GEO, we ensure brand visibility within AI-generated search results by structuring content that large language models trust and cite. Our approach combines SEO fundamentals with PR-driven brand signals to influence generative outcomes. Through LLM-friendly architecture and continuous strategy evolution, we help brands transition from traditional search rankings to becoming authoritative answers in AI-powered search environments.
Content Marketing
Our content marketing integrates SEO expertise with performance-driven storytelling to build brand authority and drive conversions. We create data-led content optimized for both traditional search and AI-powered discovery, focusing on search intent and user engagement. With 15+ years of experience, we develop content strategies that strengthen visibility, improve rankings, and deliver measurable ROI through purpose-built, conversion-focused assets.
Conversion Rate Optimization
We transform website traffic into revenue through data-driven CRO strategies developed over 15+ years of e-commerce optimization. Our approach combines comprehensive website audits with relentless A/B testing to identify and eliminate conversion barriers. By focusing on user-centric enhancements and continuous optimization, we improve the customer journey from first click to final conversion, maximizing ROI from existing traffic sources.
People
Scott Brandon
CEO
Scott leads Eight Oh Two's strategic vision, leveraging extensive industry experience to drive innovation and client success through search marketing excellence.
Robert Langenback
President / COO
Robert oversees daily operations and client strategy execution, ensuring seamless delivery of high-impact marketing solutions that align with business objectives.
Sara Akl
VP Performance Marketing
Sara directs performance marketing initiatives, combining analytical expertise with creative strategy to optimize client campaigns across search and social platforms.
Alyssa Foriska
Director of SEO
Alyssa leads SEO strategy development, applying deep technical knowledge and industry insights to improve organic visibility and drive sustainable growth.
Caitlynn Goheen
Director of Paid Search
Caitlynn specializes in paid search optimization, utilizing data-driven approaches to maximize ROI and efficiency across complex digital advertising campaigns.
Questions
What makes Eight Oh Two different from other marketing agencies?
We specialize exclusively in search marketing with 15+ years of e-commerce expertise, combining AI-powered precision with human strategy and maintaining Google Best in Class status since 2018.
How does your AI-powered marketing approach work?
We integrate machine learning with human expertise for smarter bidding, testing, and scaling while creating LLM-friendly content that influences generative search outcomes.
What industries do you specialize in?
We serve healthcare, legal, banking, B2B/lead gen, cosmetics, food (CPG), outdoor, pet, and sports industries with tailored search marketing strategies.
How do you measure campaign success?
We track performance through measurable metrics like ROAS improvements (up to 550% in client cases), revenue growth (457% Q4 YoY), and SEO ROI (164% shopping lift).
What's your client retention rate?
Our average client tenure exceeds 8 years, reflecting our commitment to transparency, direct access, and partnership-driven relationships without long-term contracts.
How do you handle industry changes like privacy updates?
Our platform-agnostic approach enables rapid adaptation to market shifts, ensuring campaigns maintain peak performance through evolving privacy regulations and search algorithms.
