D & R Lathian

D+R Lathian is a multichannel marketing agency dedicated to helping brands in all lifecycle stages develop strategic campaigns that engage healthcare providers with custom-designed, award-winning tactics. Our staff is composed of multichannel marketing specialists, each with more than a decade of healthcare marketing experience. We are attentive, we listen, and we make things easy for our clients. Our mission is to understand the challenges and strategic imperatives of each and every one of our clients, and to continue providing unmatched service and tailored solutions in response to their needs.

Our Leadership

*David Schoonmaker, Co-Founder:* David co-founded D+R Lathian in 1999 and has led its tremendous growth since inception. Prior to D+R Lathian, he was a Business Development Director at Harte-Hanks and a Professional Services Manager at McNeil Consumer Healthcare, a J&J company. David holds a BA in Marketing and Communications from the University of Connecticut.*Reide Rosen, Co-Founder:* Reide co-founded D+R Lathian in 1999 and has led its tremendous growth since inception. Prior to D+R Lathian, he was a Business Development Director at Harte-Hanks and also held various marketing and sales roles at Oclassen Pharmaceuticals and Dermik Laboratories. He holds a BS in Business Administration from the University of Vermont.*Jennifer Nuzzo, VP Operations:* Since the company's inception in 1999, Jennifer's main responsibilities include overseeing the day-to-day operations and financial management of the company.

What We Do

At D+R Lathian, we develop strategic multichannel marketing campaigns for brands in all lifecycle stages. Brand teams count on us to get healthcare providers to learn about their product by engaging with our custom-designed, award-winning tactics. Our services include:

• Digital Solutions: As digital evolves, so do we. We understand the importance of harnessing all possibilities and keeping up with tech trends and techniques so our tactics are always enhanced for maximum engagement. Each of our digital tactics is designed to get attention, educate, and complement and connect to other resources and assets you may already have, therefore optimizing the performance of each campaign component.
• High-Impact Direct Mail: Our expertise in direct mail comes from 20 years of designing unique and interactive mailers that cut through the clutter and provide educational experiences to physician specialties across all therapeutic categories. In a world of digital growth, tangible vehicles- like high-impact direct mail-are increasingly important as a means to gain greater awareness of your brand and maintain that exposure for longer periods of time.
• Engagement Platform: Fusing our award-winning print and digital techniques with sales representative data results in a powerful campaign, enabling rep-triggered content, sales gap coverage, and effective white space targeting. The end goal is clear: leverage the right message at the right time for the best multichannel result.