Business Details
Strategic Event Planning & Execution Experts
At 360 Live Media, we specialize in transforming events into powerful platforms for connection, growth, and mission fulfillment. Our full-service agency combines strategic planning, creative design, and data-driven execution to deliver impactful experiences for associations, corporations, and organizations worldwide. With decades of collective experience in event management, branding, and marketing, our team leverages a proprietary frameworkthe 6 Rsto measure and optimize event success through relevance, reach, retention, reputation, revenue, and ROI.Recognized as an ASAE Alliance Partner, we prioritize collaboration, innovation, and client-centric solutions, ensuring seamless execution from concept to implementation. Our clients, including leading industry associations and Fortune 500 companies, trust us to elevate their events, drive engagement, and achieve long-term growth. Backed by awards and a track record of exceeding expectations, we are committed to delivering measurable results while maintaining transparency, ethical standards, and a deep understanding of evolving market needs.
Services
Event Strategy
Brand Development
Virtual Event Management
Organizational Strategy
Sales Enablement
Website Optimization
Sponsorship Strategy
Educational Programming
Event Marketing
Hybrid Event Solutions
Highlights and features
- We offer a proprietary 6 Rs framework for measuring event success.
- Our team has decades of experience in association and corporate event strategy.
- We provide data-driven insights to optimize event revenue and engagement.
- Our collaborative approach ensures alignment with client missions and goals.
- Award-winning expertise in rebranding and revitalizing high-impact events.
Associations and certifications
- ASAE Alliance Partner
What people say
Exceeded expectations
Smooth event execution
Increased attendance
Trusted partners
Award-winning creativity
Services
Event Strategy
Our event strategy services focus on aligning organizational missions with actionable plans to maximize impact. We conduct comprehensive assessments, develop data-driven frameworks like the 6 Rs, and design roadmaps for growth. Clients benefit from tailored approaches that enhance relevance, retention, and ROI while ensuring long-term sustainability.
Brand Development
We specialize in revitalizing brands to resonate with target audiences through cohesive visual identities and messaging. Our process includes market research, stakeholder collaboration, and creative design to ensure alignment with organizational goals. Clients experience heightened engagement and recognition across all touchpoints.
Virtual Event Management
Our virtual event management services deliver seamless online experiences through strategic platform selection, audience engagement tools, and technical execution. We focus on replicating the value of in-person events while leveraging digital analytics to optimize participation and outcomes for associations and corporations.
Organizational Strategy
We provide holistic organizational strategy to support broader growth initiatives beyond events. This includes membership development, sales enablement, and operational efficiency. Clients gain actionable insights to strengthen their market position and achieve sustainable success.
Hybrid Event Solutions
Our hybrid event solutions integrate in-person and digital elements to expand reach and engagement. We design flexible frameworks that balance live interaction with virtual accessibility, ensuring consistent messaging and measurable outcomes for diverse audiences.
People
Jack Macleod
President
Jack Macleod leads 360 Live Media with a focus on strategic growth and client success. He brings extensive experience in event innovation and organizational development to drive impactful solutions.
Beth Surmont
Head of Strategy & Design
Beth Surmont oversees strategy and design, blending creative vision with data-driven insights. Her expertise in event frameworks ensures clients achieve measurable results through innovative approaches.
Jeff Calore
Head of Event Management
Jeff Calore directs event management operations, ensuring flawless execution across complex programs. His leadership in logistics and client collaboration has doubled event sizes and enhanced attendee satisfaction.
Tara Burgess
Head of Operations
Tara Burgess leads operations with a focus on efficiency and scalability. Her strategic oversight ensures seamless delivery of services while maintaining high standards for client partnerships.
Bill Zimmer
Head of Marketing & Creative
Bill Zimmer drives marketing and creative initiatives, combining brand storytelling with digital strategies. His team delivers compelling campaigns that elevate client visibility and engagement.
Questions
What industries do you specialize in?
We primarily serve associations, trade organizations, and corporations across sectors like healthcare, technology, education, and consumer goods.
How do you measure event success?
We use our proprietary 6 Rs framework: Relevance, Reach, Retention, Reputation, Revenue, and ROI to track and optimize performance.
Can you handle virtual or hybrid events?
Yes, we specialize in designing and executing virtual and hybrid events with engaging digital experiences and robust analytics.
What sets you apart from other event agencies?
Our combination of strategic frameworks, data-driven insights, and deep industry expertise ensures tailored solutions that drive measurable growth.
Do you work with international clients?
Yes, we support global clients, including 30 of the top 250 trade shows and organizations in over 20 countries.
How do you approach rebranding events?
We conduct stakeholder research, develop cohesive visual identities, and align branding with audience needs to ensure impactful, future-ready transformations.
