Business Details
9 Years
experience
Innovative Legal Marketing Solutions for Law Firms
At Deviant Marketing, we specialize in innovative online marketing strategies tailored exclusively for lawyers. Our approach focuses on two fundamental principles: targeting the right audience and converting those individuals into clients through creative and data-driven methods. Founded by Drew Vaughn, a former lawyer who built and sold a law firm in four years, our team combines legal expertise with cutting-edge digital marketing techniques. We prioritize results over trends, utilizing geo-targeting, demographic analysis, and advanced data algorithms to connect law firms with clients who are most likely to convert. Our services include SEO management, website design for attorneys, and targeted advertising campaigns that have generated millions in revenue for our clients.Unlike traditional marketing firms, we emphasize emotional engagement, relevance, and immediate client interaction through technology, ensuring law firms stand out in a competitive landscape. Our proven track record includes doubling revenue for multiple firms annually and winning industry accolades for innovative ad campaigns. We operate under a philosophy of client-centric marketing, rejecting generic formulas in favor of customized strategies that reflect each firm's unique brand and objectives.
Services
Online Legal Marketing
SEO Management
Website Design for Attorneys
Targeted Advertising
Conversion Optimization
Geo-Targeting Campaigns
Demographic Analysis
Data-Driven Marketing
Video Content Integration
Client Retention Strategies
Details
- Year established: 2017
Highlights and features
- We combine legal expertise with digital marketing mastery, having built and sold a law firm in 4 years.
- Our data-driven targeting methods have generated $9M in cases for injury firms in a single month.
- We pioneered chatbot technology that delivers $2,700 return for every $1 spent on advertising.
- Our team holds certifications in Google Ads, Facebook Ads, and MIT Digital Marketing Analytics.
- We guarantee client-focused campaigns that prioritize measurable revenue growth over vanity metrics.
Services
Online Legal Marketing
Our online legal marketing services combine data analytics with creative advertising to connect law firms with high-intent clients. We utilize targeted ad campaigns across digital platforms to reach individuals actively seeking legal representation. By analyzing behavioral patterns and demographic data, we ensure your marketing budget reaches the most qualified prospects.
SEO Management
We implement comprehensive SEO strategies to improve your firm's visibility in search engine results. Our approach includes keyword research, content optimization, and technical website improvements to attract organic traffic. By creating targeted video content and blog posts, we help law firms establish authority and attract clients searching for specific legal services.
Website Design for Attorneys
Our website designs focus on client conversion and brand differentiation. We create visually compelling sites that communicate your firm's unique value while optimizing for search engines. Through strategic layout design and emotionally engaging content, we ensure potential clients stay on your site and take action to contact your firm.
Targeted Advertising
We develop hyper-targeted advertising campaigns using demographic, geographic, and behavioral data. Our approach ensures your ads reach individuals most likely to need legal services, whether they're in specific locations or exhibit behavioral patterns indicating legal needs. This precision maximizes your marketing ROI and client acquisition rates.
Conversion Optimization
Our conversion optimization services focus on turning website visitors into paying clients. We implement chatbots, instant contact features, and emotionally resonant messaging to encourage immediate action. By analyzing user behavior and testing different approaches, we continuously improve your website's ability to convert prospects into clients.
People
Drew Vaughn
Founder
Drew Vaughn founded Deviant Marketing after building and selling a law firm in four years. As a former partner at Katz & Stefani and professor at Loyola University Chicago School of Law, he brings unique legal and marketing expertise. He holds an MBA in Marketing and MIT certification in Digital Marketing Analytics.
Questions
What makes Deviant Marketing different from other legal marketing firms?
We combine legal expertise with data-driven digital strategies, focusing on targeted advertising and immediate client conversion rather than generic branding.
How do you target the right clients for law firms?
We use geo-targeting, demographic analysis, and predictive data algorithms to identify individuals actively seeking legal services.
Can you guarantee results from your marketing campaigns?
Our chatbot technology and ad strategies have consistently delivered $2,700 in returns for every $1 spent on advertising.
Do you offer website design services for attorneys?
Yes, we create SEO-optimized websites that attract clients and clearly communicate your firm's unique brand and value proposition.
How do you measure the success of your campaigns?
We track client acquisition costs, conversion rates, and revenue generation using real-time analytics and A/B testing.
Videos
