Business Details
26 Years
experience
Premium Typography & Branding Solutions
Momentum 18 is a Swiss-style font foundry and boutique branding studio with over two decades of experience in typography and design aesthetics. Founded in the early 2000s as an advertising agency, we evolved into a specialized branding partner focused on campaign projects and rebranding initiatives. Our services combine design expertise with strategic copywriting to help brands articulate their unique stories. Led by Creative Director Matt Chansky, an award-winning designer recognized in global design circles, we deliver solutions that merge creative ideation with modern visual language. Our portfolio spans diverse applications from print and digital campaigns to packaging and environmental design.We specialize in creating branding that leverages typographic excellence to captivate audiences and drive measurable results. Our philosophy centers on elevating brands through attention-grabbing creative that communicates core messaging with emotional resonance. With a client-centric approach, we collaborate closely to transform brand narratives into compelling visual identities. Our work has earned recognition from leading advertising agencies and design publications worldwide. Whether developing new campaigns or revitalizing existing brands, we prioritize strategic clarity and aesthetic innovation to deliver lasting impact.
Services
Font Design
Brand Strategy
Rebranding Services
Campaign Development
Copywriting
Details
- Year established: 2000
Highlights and features
- 20+ years of specialized typography and branding expertise
- Award-winning creative director with global industry recognition
- Focus on strategic brand storytelling through modern design
- Proven track record with international clients and campaigns
- Unique integration of typographic innovation with business strategy
Services
Font Design
We create distinctive typefaces that serve as brand assets. Our font designs combine technical precision with artistic innovation, offering multilingual support and variable weights. Each typeface undergoes rigorous testing to ensure optimal legibility across platforms. Our designs help brands establish visual identity through unique typographic expression.
Brand Strategy
Our strategic approach develops cohesive brand systems that communicate core values effectively. We analyze market positioning, audience psychology, and competitive landscape to create brand frameworks. Services include identity development, messaging architecture, and brand guidelines that maintain consistency across all touchpoints while allowing for creative evolution.
Rebranding Services
We help established brands refresh their visual identity while maintaining equity. Our process includes brand audits, stakeholder interviews, and competitive analysis. We develop new visual systems that modernize brand presence while preserving core recognition elements, ensuring smooth transitions that resonate with existing audiences.
Campaign Development
We create integrated marketing campaigns that combine creative storytelling with strategic execution. Our approach focuses on developing memorable brand narratives that translate across media formats. Services include concept development, visual execution, and cross-channel implementation to maximize campaign impact and audience engagement.
Copywriting
Our copywriting services craft compelling brand narratives that align with visual identity. We develop messaging that balances creative expression with clear communication objectives. From taglines to long-form content, our writing emphasizes brand voice consistency while optimizing for audience resonance and conversion goals.
People
Matt Chansky
Creative Director
Award-winning designer with 20+ years in typography and branding. Recognized by major ad agencies and design publications. Specializes in combining typographic innovation with strategic brand development to create impactful visual identities for global clients.
Questions
What makes Momentum 18's approach to branding unique?
Our typography-first approach combines award-winning design expertise with strategic brand storytelling to create distinctive visual identities that stand out in competitive markets.
Do you work with international clients?
Yes, we serve clients globally, offering multilingual font support and culturally aware branding solutions that resonate across different markets and regions.
What industries do you specialize in?
We work across sectors including consumer goods, technology, finance, and creative industries, adapting our expertise to each client's specific market requirements.
How do you ensure brand consistency across platforms?
We develop comprehensive brand systems with detailed guidelines covering typography, color, imagery, and messaging to maintain consistency across all digital and print applications.
Can you help with both new brands and rebranding projects?
Yes, we specialize in creating new brand identities from scratch as well as revitalizing established brands while maintaining their core equity and recognition.
What's your process for font development?
Our font creation process includes concept development, glyph design, multilingual testing, and technical optimization to ensure typefaces function perfectly across all platforms and use cases.
