Business Details
Your Trusted Partner for Innovative Marketing Solutions
Founded over three decades ago, Smartworks has consistently evolved to deliver cutting-edge marketing solutions across 50+ countries. Our approach merges science, technology, and creativity to create data-driven campaigns that resonate with audiences. With a client-centric philosophy, we prioritize understanding each client's unique challenges to develop tailored strategies. Our team combines market research, branding expertise, and innovative tools like augmented and virtual reality to position clients for long-term success. We measure our achievements through the tangible results we deliver, including increased sales, improved ROI, and enhanced brand recognition. 
Services
Market Research
Branding & Positioning
Product Launches
Augmented Reality Marketing
Advertising & Creative Services
Highlights and features
- We leverage 30+ years of global marketing experience across diverse industries.
- Our research-driven approach combines AOR's data analytics with creative strategy.
- We pioneer immersive marketing through augmented and virtual reality technologies.
- Client-centric methodology ensures tailored solutions aligned with business goals.
- Proven track record of successful product launches and brand transformations.
What people say
Better results
High sales
Great ROI
Successful product launches
Market expansion
Services
Market Research
Our American Opinion Research division provides data-driven insights through advanced analytics and global data collection. We test advertising elements, conduct segmentation analysis, and develop predictive models to inform strategic decisions. Clients receive actionable data for product development, pricing strategies, and targeted marketing campaigns.
Branding & Positioning
We create distinctive brand identities through research-based strategies that differentiate companies in competitive markets. Our process develops cohesive messaging, visual elements, and positioning frameworks that resonate with target audiences while maintaining long-term relevance across evolving market landscapes.
Product Launches
Our launch methodology combines emotional insight analysis with competitive research to create impactful go-to-market strategies. We develop sales tools, educational materials, and targeted campaigns while implementing post-launch tracking systems to optimize ongoing performance and market adaptation.
Augmented Reality Marketing
We integrate AR technology to create immersive brand experiences that enhance customer engagement. Our solutions enable interactive product demonstrations, virtual space visualization, and dynamic trade show exhibits that increase brand recognition and drive both B2B and B2C sales conversions.
Advertising & Creative
Our campaigns combine scientific insights with creative execution across traditional and digital platforms. We develop targeted advertising strategies that resonate emotionally with audiences while continuously tracking performance metrics to refine messaging and maximize campaign effectiveness.
People
Anthony M. Casale
CEO
Award-winning journalist and market researcher with two Pulitzer Prize nominations. Former USA Today editor and author of 'Tracking Tomorrow's Trends'. Leads Smartworks' strategic direction with 30+ years in media and marketing.
Lois Kaufman
President
PhD in media ecology with expertise in branding strategies. Former NYU and Rutgers professor. Specializes in creating integrated marketing campaigns for Fortune 100 companies and emerging startups across diverse industries sectors.
Herb Ehrenthal
Senior Vice President
DTC Marketing Hall of Fame inductee with 25+ years in pharmaceutical and consumer product marketing. Pioneered disease awareness campaigns across 15 countries. Expert in emotional motivation-based branding and product launches.
Questions
What industries do you specialize in?
We work across healthcare, pharmaceuticals, technology, manufacturing, education, and consumer goods sectors with global experience in over 50 countries.
How do you measure campaign success?
We track ROI, sales growth, brand recognition metrics, and customer engagement through quantitative research and post-campaign analysis.
What makes your AR/VR marketing unique?
We integrate immersive technologies with strategic messaging to create interactive brand experiences that drive measurable sales conversions and customer engagement.
Can you handle international campaigns?
Yes, with American Opinion Research's global capabilities and multilingual teams, we execute coordinated campaigns across multiple regions and cultures.
How do you approach product launches?
Our process combines emotional insight analysis, competitive research, and customized sales tools to create market-ready launches with post-launch optimization.
What's your crisis management approach?
We use research-driven strategies to rebuild brand reputation, combining market analysis with targeted communication campaigns to restore stakeholder confidence.
