Business Details
10 Years
experience
Your Trusted Marketing Partner in Valparaiso, FL
Founded in 2016, Frances Roy is a full-service marketing firm rooted in the values of family, hard work, and authentic storytelling. Our approach combines strategic thinking with creative execution to deliver personalized solutions that amplify our clients' brands. With over 50 years of combined experience, we specialize in transforming business needs through tailored marketing strategies, award-winning design, and digital innovation. Our team prioritizes long-term partnerships, ensuring every campaign aligns with our clients' unique goals while maintaining the highest standards of professionalism.We pride ourselves on fostering a culture of collaboration, creativity, and continuous improvement, which has earned us recognition through multiple industry awards. Our commitment to excellence extends beyond client workwe actively contribute to community initiatives and professional organizations, reinforcing our dedication to making a meaningful impact in everything we do.
Services
Strategy
Design
Media
Digital
Nonprofit Event ROI Analysis
Enneagram Team Assessments
Blue Ocean Strategy
SWOT Exercises
Details
- Year established: 2016
Highlights and features
- We offer 50+ years of combined marketing expertise with personalized service.
- Our team holds certifications like Certified Meeting Professional (CMP).
- We guarantee award-winning creative solutions with measurable results.
- Our strategic approach combines data-driven insights with innovative storytelling.
- We maintain transparency through detailed reporting and client collaboration.
Associations and certifications
- ADDY Award
- Florida Public Relations Association Image Awards
What people say
Outstanding service
Creative team
Personalized results
Impactful campaigns
Professional expertise
Services
Strategy
Our strategic planning service develops comprehensive roadmaps for brand growth, combining market research with client goals. We create actionable plans that align all stakeholders, ensuring consistent execution across channels. With expertise in nonprofit strategy and corporate retreat facilitation, we deliver frameworks that drive measurable ROI and long-term success.
Design
From logo creation to full brand identity systems, our design team crafts visually compelling assets that resonate with target audiences. We specialize in environmental graphics, print materials, and digital assets that maintain brand consistency. Our work for clients like Mattie Kelly Arts Foundation has earned multiple ADDY Awards for creative excellence.
Media
We produce high-impact multimedia content including photography, video, and advertising campaigns. Our media team handles everything from social media content creation to traditional advertising placements. We combine creative storytelling with analytics to ensure maximum reach and engagement across all platforms.
Digital
Our digital solutions include website development, SEO optimization, and social media management. We build responsive platforms that enhance user experience while driving business objectives. The team stays ahead of algorithm changes to maintain optimal performance for clients across various industries.
People
Shantelle Dedicke
President & CCO
Founder Shantelle Dedicke established Frances Roy in 2016 after a successful career in hospitality marketing. With a Master's in Sustainable Tourism and CMP certification, she specializes in uncovering brand authenticity. Her leadership focuses on combining strategic thinking with creative execution.
Hillaree Somerville
Senior Director of Communications
Hillaree Somerville leads strategic planning and award-winning campaigns as Senior Director of Communications. With a Communication degree from University of West Florida, she has shaped the agency's growth since 2017. Her expertise spans public relations, content strategy, and team leadership.
Janae Erickson
Senior Director of Design
Janae Erickson directs the design team with over a decade of visual storytelling experience. As Senior Director of Design, she creates impactful brand identities for clients like Audubon Florida. Her work combines technical expertise with artistic vision to deliver memorable creative solutions.
Questions
What services does Frances Roy provide?
We offer strategic planning, brand identity, digital marketing, social media management, public relations, and specialized strategic sessions.
What makes Frances Roy different from other marketing agencies?
Our strategy-first approach combines authentic storytelling with customized solutions, backed by 50+ years of combined experience and industry awards.
Where is Frances Roy located?
155 S. John Sims Pkway, Valparaiso, FL 32580, serving clients across Northwest Florida and beyond.
Why is the agency named Frances Roy?
Named after founder Shantelle Dedicke's grandparents, reflecting our core values of hard work, storytelling, and relationship-building.
What types of businesses do you serve?
We work with small businesses, nonprofits, and established brands across various industries, tailoring strategies to each client's unique needs.
How can I collaborate with Frances Roy?
Contact us through our website or schedule a consultation to discuss your marketing goals and project requirements.
