Business Details
50+ Years
experience
Your Trusted Marketing Partner in Pensacola, FL
Appleyard Agency is a multi-disciplined marketing agency rooted in Pensacola, Florida, with a legacy dating back to 1959. Our agency was founded on the principle of blending creativity with effectiveness to help businesses articulate their unique stories across digital and traditional platforms. By merging the expertise of the Appleyard Agency and Duncan McCall Advertising, we offer comprehensive services including branding, media planning, public relations, and award-winning video production. Our approach prioritizes partnership with clients, ensuring sustained, efficient performance that builds trust and delivers measurable results.With decades of experience serving diverse industriesfrom healthcare and finance to tourism and economic developmentwe combine deep local knowledge with enterprise-level tools like Googles DV360 platform. Our commitment extends beyond business growth to community development, supporting initiatives addressing homelessness, education, and poverty in Northwest Florida. This dual focus on client success and civic responsibility has fostered long-term relationships with clients and the region we serve.
Services
Video Production
Web Development
Brand Development
Social Media Management
Media Planning
Creative Services
Public Relations
Economic Development Marketing
Website Design
Digital Marketing
Details
- Year established: 1959
Highlights and features
- We offer over 60 years of combined experience in marketing and advertising.
- Our in-house production studio delivers award-winning video and media content.
- We prioritize community impact through partnerships with local nonprofits.
- Our data-driven media strategies utilize enterprise-level tools like Google DV360.
- We provide end-to-end services from branding to digital marketing execution.
Services
Video Production
Our award-winning video production team crafts engaging content for broadcast and digital platforms. Services include in-house studio work, on-site shoots, motion graphics, and editing. We specialize in storytelling that aligns with brand identity and audience engagement goals, ensuring high-impact results for clients across industries.
Web Development
We build custom, standards-compliant websites optimized for speed, SEO, and user experience. Our handcrafted designs reflect brand identity while ensuring cross-device compatibility. From technical implementation to strategic content integration, we create digital platforms that drive traffic and support long-term business objectives.
Social Media Management
Our team develops strategies to enhance brand visibility on platforms like Meta and TikTok. We focus on content creation, audience engagement, and data-driven adjustments to foster loyalty and conversions. Services include paid advertising, analytics, and tailored content calendars to maintain consistent, impactful online presence.
Brand Development
We help organizations establish distinct brand identities through strategic messaging and visual design. Our process includes market research, positioning, and multi-channel execution to ensure cohesive storytelling. The goal is to create memorable, authentic brands that resonate with target audiences and drive market differentiation.
Media Planning
We design data-driven media strategies across traditional and digital channels. Using first-party data and tools like Google DV360, we optimize ad placements for maximum reach and ROI. Services include programmatic buying, viewability optimization, and long-term campaign planning to align with client business goals.
People
Dick Appleyard
President
As President, Dick Appleyard leads with decades of experience in advertising, leveraging his role in founding the Appleyard Agency in 1959 to drive strategic growth and innovation.
Leslie Appleyard Ryan
Vice President
Vice President Leslie Appleyard Ryan oversees operations, combining generational insight with modern marketing strategies to maintain the agencys legacy of client-centric service.
Bryan McCall
Vice President
Bryan McCall, Vice President, brings expertise in media planning and digital transformation, ensuring the agency stays at the forefront of evolving advertising technologies.
Michelle Corley
Creative Director
Creative Director Michelle Corley leads design and branding initiatives, focusing on innovative visual storytelling that aligns with client goals and industry trends.
Sue Peabody
Digital Media
Sue Peabody specializes in digital media strategy, utilizing data analytics to optimize online campaigns and enhance client engagement across platforms.
Questions
What services does Appleyard Duncan McCall offer?
We provide branding, media planning, video production, web development, social media management, and public relations tailored to client needs.
How does the agency approach media planning?
We use data-driven strategies, first-party data, and tools like Google DV360 to optimize ad placements across traditional and digital channels.
What industries do you work with?
We serve healthcare, finance, tourism, economic development, retail, and nonprofit sectors with customized marketing solutions.
How long has the agency been in business?
Founded in 1959 as the Appleyard Agency, we merged with Duncan McCall Advertising in 2024 to expand our expertise.
Do you offer community-focused initiatives?
Yes, we partner with local organizations to support causes like education, poverty relief, and community development in Northwest Florida.
