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Business Details
22 Years
experience
Trusted CFO & Business Coaching Services Pensacola
The Fractional CFO was founded to address complex financial challenges with strategic, technology-driven solutions. Our approach prioritizes long-term business health through honest relationships, operational efficiency, and unwavering accountability. With decades of combined experience in corporate finance and executive leadership, we deliver tailored financial strategies that align with each client's unique goals.

Our team combines deep industry expertise with a commitment to transparency, ensuring clients receive actionable insights that drive measurable results. We specialize in transforming financial operations while maintaining the highest standards of integrity and professionalism.
Services
CFO Services Business Coaching Business Valuations Financial Planning Strategic Planning
Details
  • Year established: 2004
Highlights and features
  • We offer 20+ years of corporate finance experience from Fortune 500 leadership roles
  • Our team implements proven systems that deliver measurable financial improvements
  • We provide personalized accountability frameworks tailored to each client's needs
  • Our services include comprehensive business assessments and 90-day action plans
  • We combine technical expertise with practical, easy-to-implement solutions
What people say
500% increase in revenues Enhanced C-Suite performance Excellent communication Spot-on systems Highly recommend
Services
CFO Services
Our fractional CFO services provide expert financial management for companies needing strategic guidance without full-time employment. We handle cash flow optimization, financial reporting, and risk management while implementing proven processes that improve operational efficiency. Clients benefit from executive-level financial expertise at a fraction of traditional costs, with measurable improvements in profitability and financial controls.
Business Coaching
Our business coaching focuses on accountability and goal achievement through structured 90-day plans. We help entrepreneurs overcome operational challenges while maintaining focus on strategic objectives. The coaching process includes regular progress reviews and customized implementation strategies that have consistently delivered significant revenue growth for our clients across various industries.
Business Valuations
We provide accurate business valuations for companies considering sale, acquisition, or succession planning. Our valuation process considers financial metrics, market position, and growth potential to determine fair market value. This service helps business owners make informed decisions about their company's future while identifying areas for value enhancement.
People
Bill Eveleth
CEO
Founder with 20+ years of experience as former SVP of Finance at a $22B company. Author of four business books and university instructor since 2008. Led teams of 500+ professionals in corporate roles before establishing The Fractional CFO in 2004.
Heather Lloyd
Associate
25+ years of accounting experience across diverse industries including construction, real estate, and entertainment. Expertise in financial operations, audits, and process optimization. Brings practical implementation skills and a track record of improving accounting systems for mid-sized businesses.
Questions
What specific financial challenges can a Fractional CFO help with?
We address cash flow management, profitability improvement, financial reporting accuracy, and strategic planning challenges through customized solutions.
How does business coaching differ from consulting?
Coaching focuses on accountability and implementation rather than just recommendations, with structured 90-day plans and weekly progress reviews.
What makes your valuation service unique?
Our valuations combine financial analysis with operational insights to identify value drivers and improvement opportunities beyond basic financial metrics.
How quickly can results be achieved?
Most clients see measurable improvements within 90 days through our structured implementation process and ongoing accountability framework.
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