Business Details
37 Years
experience
Trusted Hospitality Management & Development Experts
Hotel Equities is a best-in-class hospitality operator and developer with 36 years of experience managing a diverse portfolio of hotels, resorts, and outdoor hospitality destinations across the U.S., Canada, the Caribbean, and Latin America. Founded in 1989, our company has redefined hospitality through a people-first approach, combining strategic insight with hands-on expertise to drive performance at every stage of a hotel's lifecycle. We specialize in operational excellence, revenue management, talent development, and strategic partnerships, delivering exceptional guest experiences while maximizing value for owners and investors. Our core valuesrooted in collaboration, innovation, and integrityguide every decision, ensuring long-term success for our partners and associates. With a team of industry-leading professionals, we offer proprietary tools like our balanced scorecard approach and Hospitality Intelligence platform to optimize performance.Our global footprint includes full-service, select-service, independent, lifestyle, and resort assets, supported by world-class training programs and alliances with major brands like Marriott and Hilton. We prioritize transparency, leveraging centralized finance systems and cutting-edge technology to maintain accountability and efficiency. Recognized as a top-performing franchise management company, we focus on sustainable growth through acquisitions, development, and partnerships. Our commitment to excellence is reflected in our track record of exceeding key performance metrics, including RevPAR growth and brand audit scores, while fostering a culture of service and operational excellence.
Services
Hotel Management
Development Services
Revenue Management
Talent Development
Hospitality Financing
Details
- Year established: 1989
Highlights and features
- We have 36 years of experience in hospitality management and development.
- Our proprietary balanced scorecard approach optimizes hotel performance.
- We partner with major brands like Marriott, Hilton, and Hyatt.
- Our centralized finance team ensures transparency and cost-effectiveness.
- We offer world-class training programs for hospitality professionals.
What people say
Strategic leadership
Revenue growth
Strong brand partnerships
Successful property management
Innovation focus
Services
Hotel Management
Hotel Equities delivers comprehensive hotel management services, combining a proprietary balanced scorecard approach with hands-on expertise. Our team optimizes revenue, streamlines operations, and enhances guest satisfaction through systematic processes, labor efficiency, and brand-standard compliance. We serve full-service, select-service, independent, and resort properties, ensuring alignment with owner objectives and market demands.
Development Services
Our development team specializes in new construction, renovations, and brand conversions across all hotel segments. From initial planning to project delivery, we provide strategic guidance, cost control, and design expertise to maximize profitability. With over 200 completed projects, we ensure seamless execution aligned with investor and brand partner goals.
Revenue Management
We employ dynamic pricing strategies, demand forecasting, and segmentation analysis to maximize revenue across booking channels. Our team leverages proprietary optimization tools and market insights to achieve RevPAR growth, outperforming competitors while maintaining occupancy and rate parity.
Talent Development
Hotel Equities invests in talent through programs like the Manager in Training Program and Leadership Development Program. These initiatives focus on skill-building, mentorship, and operational excellence, ensuring a pipeline of qualified leaders equipped to drive performance and guest satisfaction.
Hospitality Financing
We offer tailored financing solutions, including construction loans, bridge financing, and mezzanine debt, to support property acquisitions, developments, and repositioning. Our in-house advisory team identifies optimal capital structures to align with project goals and investor risk profiles.
People
Benjamin Rafter
Chief Executive Officer
Benjamin Rafter leads Hotel Equities with over 25 years of hospitality experience, previously transforming Springboard Hospitality into a 50-property management powerhouse. He pioneered the Hospitality Intelligence platform and has held executive roles at Aqua Hospitality and Aston Hotels & Resorts.
Albert Smith
Chief Operating Officer
Albert Smith brings 20 years of luxury hospitality leadership, including roles at Highgate Hotels and Kimpton Hotels & Resorts. He oversees Hotel Equities' operational performance across 14 countries, focusing on lifestyle hotel growth and strategic partnerships.
Greg O'Stean
Chief Development Officer
Greg O'Stean has over 30 years of hospitality development experience, including executive roles with United Hospitality Management. He drives Hotel Equities' expansion through new development opportunities and brand owner relationships.
Eric McCarthy-Zink
Chief Financial Officer
Eric McCarthy-Zink holds CPA and CHAE certifications, with prior leadership roles at The Hotel Group and Starwood Hotels. He manages financial operations, compliance, and strategic analysis for Hotel Equities' global portfolio.
Aik Hong Tan
Chief Investment Officer
Aik Hong Tan oversees Hotel Equities' investment strategies with 25+ years in financial and hospitality sectors. He previously led Richfield Hospitality's growth to become a top U.S. management company and holds an MBA from the National University of Singapore.
Questions
What services does Hotel Equities offer?
Hotel Equities provides hotel management, development, financing, revenue management, talent development, and strategic partnership services for full-service, select-service, resort, and lifestyle properties.
Which brands does Hotel Equities partner with?
We collaborate with major brands including Marriott, Hilton, Hyatt, and select independent labels to enhance portfolio performance and market reach.
Does Hotel Equities offer financing options?
Yes, we provide financing solutions such as construction loans, bridge loans, mezzanine debt, and preferred equity for hospitality projects.
How does Hotel Equities support talent development?
Our programs include the Manager in Training Program, Individual Development Program, and Leadership Development Program to cultivate hospitality leaders.
What geographic areas does Hotel Equities operate in?
We manage properties across the U.S., Canada, the Caribbean, and Latin America, with regional leadership teams in key markets.
