Business Details
50+ Years
experience
Georgia Hotel & Lodging Association - Advocating for Georgia's Lodging Industry
Founded in 1907, we serve as Georgia's premier non-partisan trade association representing the lodging industry. Our mission focuses on promoting, protecting, and educating stakeholders while ensuring sustainable business growth for members. With over a century of experience, we provide authoritative advocacy, legislative representation, and industry-specific education programs. Our expertise extends to communication on emerging trends, partner discount initiatives, and comprehensive member resources.As the official state affiliate of the American Hotel & Lodging Association, we maintain authoritativeness through national partnerships and access to specialized educational institutions. Our trustworthiness is demonstrated through transparent operations, member-centric services, and a proven track record of supporting 1,845+ lodging properties across the state.
Services
Governmental Affairs
Training & Education
Industry Communication
Partner Discount Programs
Membership Meetings
Annual Convention
Allied Member Directory
Sponsorship Opportunities
Legislative Tracking
Disaster Relief Resources
Details
- Year established: 1907
Highlights and features
- We provide governmental affairs representation at state and national levels
- Our members receive specialized training and education programs
- We offer real-time communication on industry trends and regulatory changes
- Partner discount programs help reduce operational expenses for members
- National affiliation with AHLA provides access to exclusive resources and publications
Services
Governmental Affairs
Our legislative representation services protect members' interests through policy advocacy at state and national levels. We monitor regulatory changes, organize industry-specific lobbying efforts, and maintain relationships with key decision-makers. This service ensures our members' voices shape Georgia's hospitality landscape.
Training & Education
We deliver specialized training programs covering hospitality management, staff development, and industry compliance. Our educational resources include certification courses, operational workshops, and access to national training institutes. These programs help members maintain high service standards and workforce expertise.
Partner Discount Programs
Through negotiated partnerships, we provide members exclusive access to discounted goods and services. This includes procurement savings on hospitality supplies, technology solutions, and operational equipment. These programs directly improve members' bottom lines through reduced operating expenses.
Industry Communication
We deliver timely updates on industry trends, regulatory changes, and market developments through newsletters and bulletins. Our communication network connects members with critical information affecting Georgia's hospitality sector, enabling informed business decisions.
Membership Meetings
Regular meetings and annual conventions create networking opportunities for industry professionals. These events facilitate knowledge sharing, business partnerships, and peer-to-peer collaboration while featuring expert-led discussions on current hospitality challenges and innovations.
People
Jim Sprouse
Executive Director
Leading GHLA since 2007, Jim brings 30+ years of hospitality experience. He oversees strategic operations, industry advocacy, and member relations while maintaining key partnerships with state and national organizations.
Chris Hardman
Director of Governmental Affairs
With 25 years in policy advocacy, Chris manages legislative initiatives and regulatory compliance. He represents members' interests in state capitol proceedings and develops strategies for favorable industry legislation.
Denise Holland
Director of Membership, Marketing & Events
Denise leads membership growth and engagement efforts. She develops marketing strategies, organizes industry events, and manages sponsorship programs that enhance member visibility and business opportunities.
Aimbra Kaylor
Director of Member Relations and Engagement
Aimbra focuses on member satisfaction and retention. She coordinates member services, addresses operational concerns, and implements engagement initiatives to strengthen the association's professional community.
Questions
What benefits do GHLA members receive?
Members gain legislative representation, staff training programs, partner discounts, industry communications, and networking opportunities through events and annual conventions.
How can I join GHLA?
Visit our website to complete the online membership application. Choose from hotel, motel, campground, or allied membership categories based on your business type.
Does GHLA offer educational resources?
Yes, we provide training programs, certification courses, and access to the American Hotel & Lodging Association's educational institute for professional development.
How does GHLA support during emergencies?
We coordinate disaster relief resources, provide lodging information for evacuees, and support hoteliers offering emergency accommodations through our established response network.
What legislative issues does GHLA track?
We monitor hospitality-related policies including tax regulations, labor laws, safety standards, and tourism development initiatives affecting Georgia's lodging industry.
