Business Details
39 Years
experience
Your Trusted Marketing Communications Partner in New York
Sims & Associates was founded in 1987 with a mission to deliver impactful public relations and marketing communications solutions. Our firm specializes in serving business-to-business sectors, financial services, and professional service organizations, with a proven track record in media relations, strategic messaging, and crisis management. Over decades, we have represented law firms, healthcare providers, multinational banks, and commercial real estate entities, developing tailored campaigns that align with client objectives. Our team leverages deep industry expertise to craft narratives that resonate with target audiences, including C-suite executives, regulators, and media outlets.We prioritize measurable outcomes through innovative tactics like thought leadership surveys, product launches, and reputation management strategies. With a focus on long-term client partnerships, we combine creativity with execution to amplify brand visibility and credibility. Our leadership team brings decades of experience from roles at major institutions like Chase Manhattan Bank and Hill & Knowlton, ensuring a sophisticated understanding of global market dynamics. We remain committed to ethical practices, transparency, and delivering value that extends beyond traditional PR services.
Services
Public Relations
Media Relations
Crisis Management
Thought Leadership
Brand Strategy
Product Launches
Reputation Management
Event Planning
Content Development
International PR
Details
- Year established: 1987
Highlights and features
- We have over 35 years of experience in public relations and marketing communications.
- Our team has held leadership roles at major institutions like Chase Manhattan Bank and Hill & Knowlton.
- We specialize in complex industries including financial services, healthcare, and legal sectors.
- Our campaigns have generated coverage in major publications like The New York Times and Wall Street Journal.
- We combine creative strategies with data-driven results to meet client objectives.
What people say
Hands-on approach
Achieve our goals
Creative strategies
Measurable results
Industry expertise
Services
Public Relations
We develop comprehensive public relations strategies to enhance brand visibility and credibility. Our approach includes media outreach, press releases, and stakeholder engagement tailored to client goals. With decades of experience, we secure placements in top-tier publications and build long-term relationships with industry influencers.
Media Relations
Our media relations services focus on connecting clients with journalists and publications that matter to their audience. We craft compelling narratives, organize press briefings, and leverage existing networks to generate coverage in business, financial, and trade media outlets globally.
Crisis Management
We help organizations navigate reputational challenges through proactive messaging and strategic communication. Our team addresses issues like product recalls, legal disputes, and executive transitions, ensuring clients maintain trust with stakeholders during critical moments.
Thought Leadership
We position clients as industry leaders by creating and promoting insightful content. Through surveys, whitepapers, and speaking engagements, we highlight expertise to influence decision-makers and differentiate brands in competitive markets.
Product Launches
Our product launch strategies combine creative storytelling with targeted outreach to maximize market impact. We coordinate events, media tours, and digital campaigns to create buzz and drive adoption for new offerings across diverse industries.
People
Idan Sims
Founder & President
Founder of Sims & Associates with over 35 years in public relations. Held leadership roles at Chase Manhattan Bank, Hill & Knowlton, and Rowland Company. Specializes in strategic communications for financial, legal, and healthcare sectors.
Questions
What industries does Sims & Associates specialize in?
We focus on financial services, healthcare, law firms, commercial real estate, and business-to-business sectors.
How do you measure the success of PR campaigns?
We track media placements, brand sentiment, stakeholder engagement, and alignment with client business objectives.
Can you handle international PR needs?
Yes, we have experience managing campaigns for U.S. companies abroad and international firms entering the U.S. market.
What sets your crisis management approach apart?
We combine proactive planning with rapid response strategies tailored to protect reputation and maintain stakeholder trust.
How do you develop thought leadership content?
We conduct original research, create data-driven narratives, and leverage media platforms to position clients as industry experts.
