Business Details
21 Years
experience
Your Trusted Advertising & Design Partner in Albany
At Schaefer Media, we specialize in creating advertising campaigns that break through the noise of generic, uninspired local ads. With over three decades of combined experience in media and design, our team leverages deep industry knowledge to craft solutions that deliver measurable results. We prioritize fairness by using collective buying power to secure optimal media placements, ensuring small businesses compete effectively. Our commitment to learning keeps us at the forefront of evolving media landscapes, while our persistence ensures consistent, strategic execution over fleeting trends.We operate with unwavering honesty, providing transparent assessments of your market position and competition. Clients work directly with our Art Director, Derek Rogers, who brings creative vision to life through custom designs tailored to your goals. From concept to execution, we focus on building brand strength through targeted advertising, graphic design, and multimedia solutions. Our hourly rate structure offers flexibility, with transparent pricing that avoids hidden fees. Recognized for award-winning work, we measure success by the tangible impact we create for our clients' bottom lines.
Services
Graphic Design
Advertising Campaigns
Media Planning
Digital Advertising
Direct Mail Campaigns
Social Media Ads
Custom Animation
Television Production
Radio Production
Print Advertising
Details
- Year established: 2005
Highlights and features
- We offer 30+ years of media industry expertise from our principal team members
- Our team combines creative design with strategic media buying power
- We implement data-driven advertising strategies tailored to local markets
- Clients work directly with our Art Director for personalized design solutions
- Transparent pricing with no hidden fees or long-term contracts
Services
Graphic Design
Our graphic design services create visually compelling materials that elevate brand identity. From annual reports to social media assets, we craft custom designs that communicate your message effectively. Clients work directly with our Art Director to ensure creative solutions align with business objectives while maintaining visual consistency across all platforms.
Advertising Campaigns
We develop comprehensive advertising strategies combining traditional and digital media. Our approach focuses on persistent, strategic execution rather than fleeting trends. By analyzing market dynamics and competition, we create campaigns that maximize exposure while maintaining budget efficiency through optimized media buying.
Media Planning
Our media planning services leverage industry relationships to secure premium placements. We combine buying power with strategic analysis to create effective media schedules across TV, radio, print, and digital platforms. This ensures maximum reach while maintaining cost-effectiveness for small businesses competing with larger advertisers.
Digital Advertising
We create targeted digital campaigns that utilize modern platforms effectively. Our approach focuses on high-impact formats like video advertising while avoiding ineffective banner ads. Through strategic placement and creative execution, we help businesses build brand awareness and drive engagement across social media and digital channels.
Custom Animation
Our custom animation services bring brands to life through dynamic visual storytelling. From concept development to final production, we create engaging animated content for television, digital platforms, and social media. This specialized service helps businesses stand out with unique, memorable advertising solutions.
People
John Schaefer
Principal
With 30+ years in media, John transitioned from radio DJ to ad sales before founding Schaefer Media in 2005. He focuses on strategic client relationships and has helped businesses maximize advertising ROI through honest assessments and targeted campaigns.
Derek Rogers
Art Director
Derek began designing in MS Paint and evolved into a versatile creative professional. As Art Director since 2013, he crafts visual solutions that drive audience engagement while maintaining brand consistency across all client projects.
Questions
What advertising services do you offer for small businesses?
We provide comprehensive advertising solutions including TV, radio, print, digital media planning, and social media advertising tailored to small business budgets and goals.
How do you help businesses compete with larger advertisers?
We leverage our media buying power and strategic planning to secure premium placements at competitive rates while creating distinctive campaigns that cut through market clutter.
What graphic design services are available?
We offer custom design for annual reports, presentations, social media assets, print materials, landing pages, and promotional content with direct collaboration from our Art Director.
How are your pricing structures organized?
We work hourly at $85/hour with transparent pricing, offering monthly retainers for ongoing needs and providing estimates during initial consultations to ensure budget alignment.
What areas do you serve?
While based in Albany, NY, we serve regional clients with advertising and design solutions that extend beyond local market boundaries through strategic media placement.
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