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50+ Years
experience
Choice Theory & Reality Therapy Services
William Glasser Inc. is dedicated to advancing the field of psychology through the innovative frameworks of Reality Therapy and Choice Theory, developed by the renowned psychiatrist Dr. William Glasser. For over five decades, our organization has provided transformative tools for understanding human behavior, emphasizing personal responsibility and the pursuit of meaningful relationships. Our work spans counseling, education, and addiction recovery, offering practical solutions grounded in the understanding that individuals control their own behavior and choices.

We continue Dr. Glasser's legacy by training professionals worldwide and disseminating resources that empower individuals to improve their mental health and interpersonal connections. Our commitment to these principles has made our methodologies a cornerstone in therapeutic and educational practices globally.
Services
Reality Therapy Choice Theory Addiction Counseling Educational Programs Professional Training
Details
  • Year established: 1965
Highlights and features
  • Over 50 years of experience in psychological counseling and education
  • Developed the internationally recognized Reality Therapy methodology
  • Specialized in addiction recovery and relationship counseling
  • Trained professionals in 20+ countries worldwide
  • Published over 20 influential books on mental health
What people say
Life-changing insights Effective counseling methods Comprehensive resources
Services
Reality Therapy
Reality Therapy focuses on resolving present-day issues by examining unmet needs and improving relationship dynamics. This approach emphasizes personal responsibility and actionable solutions. Practitioners help clients identify and fulfill their five basic needs through constructive behavioral choices.
Choice Theory
Choice Theory explains human motivation through five genetic needs: survival, love/belonging, power, freedom, and fun. It teaches individuals to recognize internal control over behavior. This framework helps clients build healthier relationships by understanding their choices and motivations.
Addiction Counseling
Our addiction programs address substance abuse through the lens of positive addiction and choice-based recovery. We help clients develop constructive habits that replace destructive behaviors. The approach focuses on building intrinsic motivation for lasting recovery.
Educational Programs
We provide educational frameworks applying Choice Theory to classroom management and student engagement. Our programs help educators create supportive learning environments that meet students' psychological needs. This approach improves academic outcomes through relationship-based teaching methods.
Professional Training
Our training programs certify professionals in Reality Therapy and Choice Theory applications. Participants learn practical counseling techniques and classroom management strategies. The curriculum includes case studies and role-playing exercises for real-world implementation.
People
William Glasser
Founder
Dr. William Glasser, psychiatrist and author, developed Reality Therapy and Choice Theory over 50 years of clinical practice and global lecturing. His work revolutionized counseling and education approaches worldwide.
Carleen Glasser
Executive Director
Carleen Glasser, M.A., continues Dr. Glasser's legacy through educational programs and publications. She specializes in classroom applications of Choice Theory and leads the William Glasser Institute's training initiatives.
Questions
What is Choice Theory in psychology?
Choice Theory explains behavior through five genetic needs: survival, love/belonging, power, freedom, and fun. It emphasizes internal control over external influences.
How does Reality Therapy work?
Reality Therapy focuses on present relationships and unmet needs. Therapists help clients identify behavioral patterns and make better choices to improve their lives.
Are your books available internationally?
Yes, our publications are available worldwide through major retailers and our online store with digital options for immediate access.
Do you offer professional certification programs?
We provide certified training in Reality Therapy and Choice Theory for mental health professionals and educators through workshops and online courses.
How can Choice Theory improve education?
Choice Theory helps educators create relationship-based classrooms that meet students' psychological needs, improving engagement and reducing behavioral issues through positive motivation.