Business Details
Data-Driven Marketing Solutions for Targeted Audience Engagement
PGM Solutions delivers data-driven marketing insights across movers, shopping behaviors, auto ownership, and lifestyle factors, helping brands reach high-value consumers during peak buying intent. Founded on a foundation of data innovation, we were acquired by Porch Group in 2021, leveraging their unique position in the home services market to gain early access to mover signals and property insights. Our proprietary data spans 220+ million consumers, 200+ million VINs, and 400+ attributes for hyper-targeted audience development. We specialize in omnichannel marketing solutions including email, social media, direct mail, and connected TV advertising, with a focus on measurable ROI. Our team of experienced professionals is committed to providing innovative new mover marketing solutions, supported by advanced data science, programmatic media, and full-service campaign management.We empower brands to optimize ad spend through precision targeting, attribution dashboards, and tailored audience development backed by analytics. Our clients benefit from partnerships with Welcome Wagon for direct mail programs, access to 450+ million permission-based email addresses, and robust data hygiene processes that ensure campaign effectiveness. Recognized as a Great Place to Work-Certified company through Porch Group, we combine industry expertise with cutting-edge technology to deliver results across B2C and home services sectors.
Services
Email Marketing
Social Media Advertising
Direct Mail Marketing
Connected TV Advertising
Data Append Services
Audience Targeting
Campaign Attribution
Data Hygiene
Programmatic Media
Mover Marketing
Highlights and features
- We offer 450+ million permission-based B2C email addresses for campaign deployment
- Our proprietary mover signals identify consumers 1 month earlier than competitors
- We implement patented data hygiene processes removing spam traps and invalid records
- Our team includes certified data scientists with 20+ years combined industry experience
- We provide omnichannel attribution dashboards with VENN diagram campaign visualization
What people say
1047% ROI achieved
984% web traffic increase
43% email lift
Record mortgage growth
3.3x ROI delivered
Services
Email Marketing
Our email marketing solutions leverage 450+ million permission-based B2C email addresses with advanced data hygiene processes. We provide list validation, appending services, and deployment solutions through our PGM Agency. Our permission-based database ensures compliance while demographic insights enable personalized messaging that drives engagement and conversions.
Connected TV Advertising
Hyper-targeted connected TV advertising reaches audiences across streaming platforms using mover signals and lifestyle data. Our solutions combine premover insights with geo-targeting and purchase intent indicators to deliver campaigns that generate measurable results through precision audience segmentation.
Data Hygiene Services
Our data hygiene processes remove spam traps, invalid emails, and domains associated with fraud or complaints. We validate email addresses against 450+ million records while maintaining list integrity through continuous verification processes that ensure campaign deliverability and effectiveness.
Audience Targeting
We develop custom audiences using 220+ million consumer records with 400+ attributes including automotive ownership, life events, and purchase intent. Our targeting solutions combine demographic data with behavioral insights to create precise audience segments for marketing campaigns.
Direct Mail Marketing
Our direct mail solutions use Welcome Wagon partnerships and proprietary mover data to target households with personalized offers. We combine demographic segmentation with life stage indicators to create targeted campaigns that drive website visits and store traffic with measurable ROI.
People
Michelle Taves
VP and Group GM, Data & Marketing
Michelle leads data and marketing strategy at PGM Solutions, bringing extensive experience in leveraging consumer insights for targeted campaign development.
Will Farragut
Technology, Product, & Operations Group Leader
Will oversees technology and product development, driving innovation in data science applications for marketing solutions at PGM Solutions.
Todd Dziedzic
Head of Data Science
Todd leads data science initiatives, developing advanced modeling techniques that power PGM's audience targeting and campaign attribution solutions.
Larisa Bedgood
Head of Marketing
Larisa directs marketing strategy, focusing on demonstrating PGM's data-driven approach to audience development and campaign optimization.
Kym Vance
Head of Business Development
Kym leads business development efforts, connecting brands with PGM's innovative marketing solutions for improved customer acquisition and retention.
Questions
What marketing channels do you specialize in?
We specialize in email marketing, social media advertising, direct mail marketing, and connected TV advertising solutions.
How do you target specific audiences?
We use 400+ consumer attributes, mover signals, auto ownership data, and lifestyle insights for hyper-targeted audience development.
What industries do you serve?
We primarily serve home services, automotive, retail, and financial services industries with tailored marketing solutions.
How do you measure campaign effectiveness?
We provide attribution dashboards with VENN diagrams, pivot tables, and ROI tracking aligned with client KPIs.
What data sources do you use?
Our data includes 220+ million consumers, 200+ million VINs, and 450+ million permission-based email addresses.
Do you offer full-service marketing solutions?
Yes, we provide end-to-end services including audience development, campaign execution, and performance attribution.
Videos
